What is open? (phase 1)

What does open mean to you? We're asking Mozilla community members to tell us what open means to them. The content we get from the community will be used in a more public campaign explaining what open is and how you can be a part of it.

The term open is becoming more and more popular in technology marketing. When trying to acquire new donors, the What is open campaign will talk about the values of an open internet, how we create opportunity for everyone to use the web to make their world better, how we make it easy to personalize, participate and play online. This second campaign in March will be introducing the concept of open, what people have been able to do because of the opportunities in open technologies and the roll Mozilla has played in this. It's a reminder for some that we lead in open and an introduction for others in terms of what open is.

Submission section

Name, e-mail, 500 word field (Mailchimp?), anonymous option, capacha Copy for Internal/community audiences: what does Open mean to you? People can submit their 500 word version of what open means/what open has done for them, with a donation ask on that page. These submissions can be part of the ongoing social media components of the campaign.

Reason to give

Mozilla is a leader in keeping the Internet open for everyone, help us do more An open Internet is a better Internet, for everyone Without Mozilla, we would not have the Internet that we do and could never have the internet we want

Assets

• Campaign page: Will have text, logo, a promo for another campaign (a T-Shirt contest), a submission form (like one web day, but with a text field as well) feeding to mail chimp, perhaps also with an anonymous submission option and a donate button.
• Leader copy
• Submission Form
• Feeder: Friend feed of tweets, etc connected to the campagin
• Twitter hash tag
• Donation promo
• T-shirt contest promo
• Scalable image for the snippet
• Promo version of the image to go throughout the site
• Image
• Thank you page that encourages tweeting

Copy

What does open mean to you leader copy V2

Creating an open web is at the heart of the Mozilla project. And you're a part of that. As one of thousands of people in the project, you have worked tirelessly to keep the internet open, participatory and full of life.

The question is: why? Why do you participate? Why does the open web matter so much to you?

As we work to grow the Mozilla community, we want to explain what you're feeling to everyone -- your neighbours, your coworkers, your grandparents. We want them to understand the open web.

To do this WE NEED YOUR HELP making the story of open web message crystal clear. Tell us what it means to you and why you're part of this project. We're going to collect your words, photos and art to build a campagin to tell the world what open means later this year.

You can tell us via this form, tweet is using the #mozopen tag, take a photo or make some art. We'll be caputuring responses through friendfeed, so please use the social networking tool of your choice. However you decide express yourself, use the mozopen tag and you'll see it on the feed on this page.

What does open mean to you leader copy? V1

Creating an open internet is the touchstone of the Mozilla project. We believe that an open Internet is a better Internet, for everyone. As more and more people live, work and play online, it's important that Mozilla advocates for open values and choices. An open Internet makes it possible for people to do new and unanticipated things on the web, gives everyone access to powerful web development and design tools and makes is easy and safe for everyone to personalize, participate and play online. Being open online means more than just open source code. It means encouraging widespread contribution, participation and feeback.

Tens of thousands of people have been making a better web as a part of the Mozilla project for the last 10 years by building great software and spreading the ideas of transparency, participation, creativity and shared control. Now we want to the world what open means and show them how Mozilla's been making open work for more than a decade. But we need your help first! Tell us what open means to you? What does it make possible? What about an open web made you join the Mozilla community?

You can tell us via this form, tweet is using the #mozopen tag, take a photo or make some art. However you express yourself, use the mozopen tag and you'll see it on the feed on this page.

Sidebar Promos

Donate promo (in progress) Mozilla is a leader in keeping the Internet open for everyone An open Internet is a better Internet, for everyone Without Mozilla, we would not have the Internet that we do and could never have the internet we want Help us do more

T-shirt content promo Design the Mozilla 2010 T-Shirt!

Firefox Stage Page Snippets

• Tell Mozilla why the open web matters to you
• Creating an open web is at the heart of the Mozilla project. Tell us why an open web matters to you.
• Mozilla Community! Tell us why the open web matters to you!
• Tell us why the open web matters to you. It's at the heart of everything we do.
• Tell the world why the open web matters to you. It's at the heart of everything we do.
• Help us open people's eyes to the open web.
• Here's your chance to tell the world why the open web matters.
• The web can't stay open without you. Tell us why it matters.
• Tell world why the open web matters. Help the web stay open.
• Tell the world why the open web matters to you. Don't worry, you get more space than this.