Websites/State-of-Mozilla-2010

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This page contains all of the important details for State of Mozilla website project(s).

Background

Every year, Mozilla releases the yearly financial documents (audited financial statements and form 990). Most of the news stories around these annual reports focused on the financials and the Google relationship and not Mozilla as a whole.

In 2009, for the first time, Mozilla's PR team reoriented the annual report to focus on where we are in the project, on the people that contribute to the project and an update on the products. Visual assets like photos, videos and graphs were incorporated.

The result was very effective and we got positive feedback from both the press and the Mozilla community.

Goals

  • Share financial statements and form 990
  • Create a microsite that provides context and compelling content about the people contributing to the Mozilla project, the project itself, and an update on the products
  • Garner positive press attention from around the world
  • Share the report in 7+ languages

Measurements

  • Press mentions
  • Page views

Overview

Retrospective

Shannon link

Press Coverage

Media coverage has been neutral to positive and the financials have been a big news hook for most outlets. However, many outlets also focus on Mozilla's other activities and what the future looks like for Mozilla. In the EU, Tristan gave four media interviews with outlets including La Tribune and Libération.

  • Tweets: 84 RTs of: @Firefox We just published our State of Mozilla annual report! Check it out: http://mzl.la/mUtoga #SOM2010 More than 30 Tweets using the Hashtag #SOM2010
  • Facebook: 2,380 "Likes" on Facebook 173 comments on Facebook
  • Webtrends: More than 140,000 page visits worldwide

Global Coverage:

US Key Quotes:

  • Mozilla argues that Firefox remains relevant, though."Mozilla is unique in that we build Firefox to provide an independent offering focused solely on individual experience and the overall good of the Web," the company said in its annual report. As evidence, it pointed to work to speed Web development by speeding Firefox development; work on the do-not-track technology to let people evade behavioral ad targeting; the release of Firefox for Android; the development of Browser ID to try to reform Web site authentication; and working on the "Boot to Gecko" project for a Web-app operating system alternative to iOS or Android." - CNET News
  • The document doesn’t have too many surprises, but it’s a reminder that Mozilla — which has long been associated primarily with the desktop version of Firefox — is putting more effort behind new projects. Namely, it’s putting a much stronger emphasis on mobile, and it’s also looking to tackle various challenges on the web, like creating a decentralized web identity platform and improving both the functionality and discovery of web apps. And it’s also looking to protect user privacy, in part through the Do Not Track initiative. "- TechCrunch
  • It's been quite a big year for Mozilla: Firefox development has moved to an accelerated release cycle, and it has developed the Do Not Track feature, which received strong industry support and has been implemented in Safari and Internet Explorer." - .Net Magazine
  • Computerworld: Mozilla relies on search deals for 98% of revenues
  • CNET News: Mozilla: Rising revenue, but rising challenges (Positive)
  • Geek.com: Mozilla reports $123 million in revenue as deal Google search deal nears its end (Neutral)
  • Generation NT: 84% of Mozilla’s revenue comes from Google (Neutral)
  • InternetNews.com: Mozilla's 2010 Revenues Hit $123 Million (Neutral)
  • .Net Magazine: Mozilla revenue up 18% (Neutral)
  • Search Engine Land: 98% Of Mozilla’s $121 Million In Revenue Come From Search Royalties (Neutral)
  • TechCrunch: Mozilla Releases Annual Report, Surveys The New Era Of Competition (Positive)
  • ZDNet: Mozilla bets on fundraising to diversify Google revenue (Neutral)


Germany:

  • ITreseller.ch: Mozilla struggles with increasing costs (Neutral) Quote: “Mozilla was able to increase its sales by 18 percent to 123 million dollars in 2010. Actually, good news - if there are not the costs, which disproportionally increased over the last year . The massive spendings increased from 61 to 87 million dollars.”
  • Linux-magazin.de: Mozilla’s review and prospect (Neutral) Quote: “In addition to the desktop, the browser is said to run on as many mobile devices as possible in the future, the project writes. Firefox Mobile for Android is a first step in this direction. With the Mozilla Foundation and all subsidiaries Mozilla has generated in 2010 revenues of 123 million U.S. dollars, meaning an increase of around 18 percent in comparison to 2009, the annual report says.”
  • PC-magazin.de: Mozilla publishes annual report 2010 (Neutral) Quote: “In the first instance private users have been clearly identified as the target group. However, one also confesses to the customers from the government and the corporate environment. These criticized the shortened release cycle in the past.”
  • Pro-linux.de: Mozilla publishes annual report 2010 (Neutral) Quote: “Mozilla wants to expand functions as ‘Do Not Track’, which has been introduced in this year, to allow users to identify and control methods to collect user data in the internet and control.”
  • Silicon.de: Mozilla earns more (Neutral) Quote: “To remain competitive, they have introduced the six-week release cycle. It permits to release new technologies such as CSS animations and WebSocket WebGL ‘in record time’."
  • ZDNet.de: Mozilla increases annual revenue in 2010 to 123 million dollar (Neutral) Quote: “The largest part of Mozilla's revenue comes from search engines, especially Google. But also Bing, Yahoo, Amazon, Ebay and the Russian search engine Yandex pay over the sales to the browser producer. The agreement with Google has to be renewed in November.”

UK:

  • CNET UK: Mozilla: Rising revenue, but rising challenges (Neutral) Quote: The Mozilla Foundation, the developer of the Firefox Web browser and an organization charged with defending openness on the Web, plans to report today that its revenue increased 18 percent from $104 million in 2009 to $123 million in 2010.
  • The H-Online: Mozilla's revenue, and expenses, rise in 2010 (Neutral) Quote: Mozilla's State of Mozilla report and Financial Statement for 2010 show the non-profit foundation's revenue, including its "for-profit" subsidiaries, rose to $123 million, up 18% from 2009's $104 million, while expenses grew from $61 million to $87 million.
  • V3.co.uk: Mozilla boss Mitchell Baker stresses open approach for mobile platforms (Neutral) Quote: “Mozilla chairperson Mitchell Baker has issued a new warning over closed development in mobile platforms. The Mozilla boss said in the company's latest State of Mozilla report that the growth of proprietary mobile platforms was posing a new threat to the open-source software environment.”
  • ZDNet: Mozilla revenues rise as Firefox battles rivals (Neutral) Quote: “The Mozilla Foundation, the non-profit developer of the Firefox browser and an organisation charged with defending openness on the web, reported rising revenues on Monday.”

France:

  • Clubic.com: Tristan Nitot: “App-store, identity, Mozilla fight the temptation to create new silos.” (Neutral) Quote: “In the beginning of the Foundation, our goal was to promote a choice of browsers and more dynamic Web and now this choice exists. The opportunities are not the same. By swelling the line, we realized that in the 2000s, the battle was the Web against Windows. Today the problem is different. The mobile sector has come and the other silos are to come: the App-store, identity, and this is not The Web. In my opinion, there is a temptation to create new silos, that's what we fight.”
  • Developpez.com: Mozilla releases its annual activity report and financial statement (Neutral) Quote: “This activity report is accompanied by the balance sheet of the previous year (2010) that shows a net growth of 18% and led to record revenues of $ 123 million. However, there is substantial increase in spending (up to 87 million) and a significant reduction in earnings.”
  • Generation-nt.com: Mozilla: 84% of revenues come from Google (Neutral) Quote: “84% of Mozilla’ revenues come from the agreement with Google. So there is a form of "dependence" vis-à-vis to Google that is the case for several years. Note that in 2009, Google brought 86% of revenues.”
  • Les Echos: Mozilla: revenue increases (Print, Neutral) Quote: The Mozilla Foundation, the developer of the Firefox browser announced the revenue of $ 168,8 million in 2010. (...) Mozilla has accentuated its dependence on Google: 84% of its revenues come from its contract with the search engine face to 86% in 2009.”
  • Macgeneration.com: The Mozilla Foundation still depends on search engine (Neutral) Quote: “If Firefox loses some speed, the Mozilla Foundation is doing well. In 2010 it achieved a turnover of $ 121.1 million and it is up to 18% more than the previous year. The Mozilla Foundation has not really diversified its revenues, while 98% of this amount comes from its agreements with the major search engines.”
  • Silicon.fr: Revenues increase for Mozilla, which faces new challenges (Neutral) Quote: “Despite a declining influence on the browser market, Firefox keeps being the engine of the Mozilla Foundation, a powerful engine as it always generates revenue. According to the financial report of the Foundation, Mozilla has generated more than $ 123 million in 2010, 18% of increase compared to approximately 104 million in 2009.”

Italy:

  • Italiasw.com: Mozilla is still too dependent on Google (Neutral) Quote: “Mozilla says that the partnership with Google is scheduled for renewal in November, and has "full confidence that the research partnerships will continue to contribute to Mozilla's revenue for the foreseeable future" but the inexplicit renewal from Google casts some shadow on the future. For now, public support is about 14 percent of Mozilla's revenue, but they must move the needle improving the collection of funds. Continue to depend on Google is a double edged sword.”
  • Webnews.it: Mozilla: Firefox is in excellent health (Positive) Quote: “Mozilla summarized its situation in the annual report, describing activities and explaining what direction to take both in a technological and financial way so to ensure that projects like Firefox will continue growing in a healthy and straightforward way as it has happened so far. And these two areas (technical and financial), although theoretically different and in many ways incompatible, are actually deeply concatenated as inspired by the same basic philosophy.”

Poland:

  • Komputer Świat: Mozilla still has some money, but will it make it without Google? (Neutral) Quote: “Mozilla is aware of the “threat” in a form of lack of support from Google and has already started the process of diversification of revenue. Of course only in case – to be safe than sorry. (...) So let us relax, even a negative response from Google won’t cause Firefox and other successful applications from Mozilla to suddenly disappear from market.”
  • Egospodarka.pl: Mozilla: We have spent $87M in 2010 (Neutral) Quote: “Mozilla assures, that it has a stable source of revenues to finance its activities – in 2009 Foundation accumulated total of $104M. Another 12 months stand for $123M revenue. As we see, all the time Mozilla has a budget surplus, which if faced with money trouble, can be used.”
  • Dobre Programy Mozilla: We have spent $87M in 2010 (Neutral) Quote: “Mozilla assures, that it has a stable source of revenues to finance its activities – in 2009 Foundation accumulated total of $104M. Another 12 months stand for $123M revenue. As we see, all the time Mozilla has a budget surplus, which if faced with money trouble, can be used.”

Spain:

  • Bitelia.com: Mozilla presents its annual report (Positive) Quote: “Last July Mozilla Foundation celebrated eight years of development of important projects like Firefox or Thunderbird. During this time the Foundation has grown and expanded their structure with Mozilla Europe, and Mozilla Corporation, an enterprise in property of the Foundation.
  • Genbeta.com: Report of the state of Mozilla: revenue goes up by 18% in 2010 (Neutral) Quote: “Mozilla has published its latest report of the state of the organization, including information about its initiatives, how the organization perceives its future and, of course, about their revenues. Mozilla’s income has gone up by 18% approximately in 2010”.
  • Mycomputerpro.com: The financial strategy of Mozilla starts to diversify (Neutral) Quote: “Mozilla is increasing its donations, which rises 500% in 2010. In 2009 the company received donations of almost 2500 users, more than 5.500 in 2010, a great increase showing the support of Mozilla and its volunteers. They received 104,3 millions of dollars in 2009 and 132,2 millions of dollars in 2010”.
  • Theinquirer.es: Mozilla starts to receive the profits of its new financial strategy (Neutral) Quote: “Mozilla has managed to considerably increase the money collected by part of the users thanks to the improvements in the infrastructure of donation that the organization has introduced. In this part of the income of donations of particular users go up by 500% in 2010, to raise 1,35 millions of dollars front to the 222.687 dollars that the company registered in 2009”.

Designs

Mockups

Wireframes

User Stories

Bugs

Bugs should be filed with normal visibility; Security bugs should be filed with private visibility.

Next

Each year we publish a new report, and next year's report will follow the same url convention:


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