Mobile/Fennec/CameraCampaign: Difference between revisions
Jump to navigation
Jump to search
Objectives and KPIs
Team
Requirements
Timeline
Meetings
No edit summary |
No edit summary |
||
| Line 16: | Line 16: | ||
Product Owner: Jaclyn Fu<br> Webdev:<br> L10N:<br> QA:<br> Creative: | Product Owner: Jaclyn Fu<br> Webdev:<br> L10N:<br> QA:<br> Creative: | ||
== | == Requirements<br> == | ||
*Site is mobile optimized, and desktop friendly | *Site is mobile optimized, and desktop friendly | ||
Revision as of 21:37, 29 September 2011
Campaign Summary
More campaign details and brief can be found here: wiki.mozilla.org/Mobile/Fennec/CameraCampaignBrief
Objectives and KPIs
Increase awareness of Firefox for Android and drive engagement
- [P1] photos shared, download conversions
- [P2] campaign impressions, CTR to /mobile, bounce rate
Metrics:
Team
Product Owner: Jaclyn Fu
Webdev:
L10N:
QA:
Creative:
Requirements
- Site is mobile optimized, and desktop friendly
Timeline
Meetings