Mobile/Fennec/CameraCampaign: Difference between revisions
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Objectives and KPIs
Team
Campaign details
User flow:
Timeline
Meetings
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Product Owner: Jaclyn Fu<br> Webdev:<br> L10N:<br> QA:<br> Creative: | Product Owner: Jaclyn Fu<br> Webdev:<br> L10N:<br> QA:<br> Creative: | ||
== | == Campaign details <br> == | ||
* | *The microsite will be optimized for Firefox for Android, but should also work on other mobile browsers and on desktop. | ||
*If a user visits on desktop, there will be a promo to encourage users to go on their mobile device | |||
*I suggest a partnership with Lightbox or Vignette, Android camera apps (a la instagram), to use their photo filters in exchange for helping to advertise their application. | |||
*Localized | |||
=== Possible technologies: === | |||
*Camera API<br> | |||
*CSS [https://mozillademos.org/demos/holo-mobile/pixels/ hologram], [http://hacks.mozilla.org/2011/06/rofox-a-css3-animations-demo/ animations] | |||
*[https://mozillademos.org/demos/motivational/demo.html# Touch events] | |||
*Other demos: “[https://mozillademos.org/demos/motivational/demo.html# motivational poster]” | |||
=== User flow:<br> === | |||
#User visits “holidaycampaign.mozilla.org” on their mobile device | |||
#*If user visits from desktop, will be prompted to go on their mobile - site will have device detection. | |||
#*Desktop users will also be able to use their webcam or upload photo | |||
#Landing page will have button to take photo directly in the site ([https://docs.google.com/drawings/d/1albEBOaPGP9eFHbAAyW6Ikkxg32U0Co9M29UpEaUtxk/edit?hl=en_US mock-up]) | |||
#User is then taken to a page where he/she can add simple HTML5 magic, photo filters and text ([https://docs.google.com/drawings/d/1U-LlCW-QCJ_No9-JiCapUqEkK3RLvDjIj8jD3qH1Bh0/edit?hl=en_US mock up]) | |||
#Last page will have options to share on Facebok/Twitter/email and more information on Firefox for Android, and download button | |||
#*The shared content will also have a download button as well as link to /mobile | |||
== Timeline <br> == | == Timeline <br> == | ||
Revision as of 21:45, 29 September 2011
Campaign Summary
More campaign details and brief can be found here: wiki.mozilla.org/Mobile/Fennec/CameraCampaignBrief
Objectives and KPIs
Increase awareness of Firefox for Android and drive engagement
- [P1] photos shared, download conversions
- [P2] campaign impressions, CTR to /mobile, bounce rate
Metrics:
Team
Product Owner: Jaclyn Fu
Webdev:
L10N:
QA:
Creative:
Campaign details
- The microsite will be optimized for Firefox for Android, but should also work on other mobile browsers and on desktop.
- If a user visits on desktop, there will be a promo to encourage users to go on their mobile device
- I suggest a partnership with Lightbox or Vignette, Android camera apps (a la instagram), to use their photo filters in exchange for helping to advertise their application.
- Localized
Possible technologies:
- Camera API
- CSS hologram, animations
- Touch events
- Other demos: “motivational poster”
User flow:
- User visits “holidaycampaign.mozilla.org” on their mobile device
- If user visits from desktop, will be prompted to go on their mobile - site will have device detection.
- Desktop users will also be able to use their webcam or upload photo
- Landing page will have button to take photo directly in the site (mock-up)
- User is then taken to a page where he/she can add simple HTML5 magic, photo filters and text (mock up)
- Last page will have options to share on Facebok/Twitter/email and more information on Firefox for Android, and download button
- The shared content will also have a download button as well as link to /mobile
Timeline
Meetings