Mobile/Fennec/CameraCampaign: Difference between revisions
Jump to navigation
Jump to search
Objectives and KPIs
Campaign Details
User Flow
Marketing Plan
Timeline
Other brainstorm stuff
No edit summary |
No edit summary |
||
| Line 3: | Line 3: | ||
More campaign details and brief can be found here: [https://wiki.mozilla.org/Mobile/Fennec/CameraCampaignBrief wiki.mozilla.org/Mobile/Fennec/CameraCampaignBrief] | More campaign details and brief can be found here: [https://wiki.mozilla.org/Mobile/Fennec/CameraCampaignBrief wiki.mozilla.org/Mobile/Fennec/CameraCampaignBrief] | ||
== Objectives and KPIs<br> == | == Objectives and KPIs<br> == | ||
Increase awareness of Firefox for Android and drive engagement | Increase awareness of Firefox for Android and drive engagement | ||
*[P1] photos shared, download conversions | *[P1] photos shared, download conversions | ||
*[P2] campaign impressions, CTR to /mobile, bounce rate<br> | *[P2] campaign impressions, CTR to /mobile, bounce rate<br> | ||
= | <span style="font-weight: bold;" />Metrics: | ||
== Campaign Details <br> == | == Campaign Details <br> == | ||
Revision as of 00:53, 29 September 2011
Campaign Summary
More campaign details and brief can be found here: wiki.mozilla.org/Mobile/Fennec/CameraCampaignBrief
Objectives and KPIs
Increase awareness of Firefox for Android and drive engagement
- [P1] photos shared, download conversions
- [P2] campaign impressions, CTR to /mobile, bounce rate
Metrics:
Campaign Details
User Flow
Marketing Plan
Timeline
Other brainstorm stuff
Campaign name brainstorm:
Snap the Web
Shutter
Frames
Web frames