Mobile/Fennec/CameraCampaign

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Campaign Summary

More campaign details and brief can be found here: wiki.mozilla.org/Mobile/Fennec/CameraCampaignBrief

Objectives and KPIs

Increase awareness of Firefox for Android and drive engagement

[P1] photos shared, download conversions
[P2] campaign impressions, CTR to /mobile, bounce rate

Metrics:

Campaign Details

User Flow

Marketing Plan

Timeline

Other brainstorm stuff

Campaign name brainstorm:
Snap the Web
Shutter
Frames
Web frames

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