Firefox/2015
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Firefox Q2/Q3 Growth Campaign
Objectives
- Acquire 10MM New Users in North America in 6 weeks after launch
- Fortify our relationship with existing users with connected Reading List for Firefox for Desktop and Android
- Acquire new users and progress our relationship with existing users with features on Firefox Desktop with Reader View, Reading Lists, and Room Sharing for 'Hello'
- Stretch our reach on mobile with Firefox for iOS v1.0
- All of the above will be introduced to users with a kick a** first run experience
Release Schedule and Milestones
See the weekly engagement calendar, here. March 16: Product String Freeze March 16-20: Reading List/Reader View engineering work week in SFO March 25: Plan of Record Review (Go/No-Go in preparation for marketing/web string freeze) April 6: Marketing and web string freeze April 8: Quality check point April 20: SUMO article(s) ‘OK to translate’ to L10n May 4: Release Candidate Go To Build May 8: OTR’s (OK to Release) Due from QE May 12: GO LIVE
Scope
- Desktop
- ‘Hello’ - Now with screen sharing and app sharing
- Reading lists and Reader View
- iOS - V1 Launch
- WebKit based vs. Gecko so not 100% parity with Fennec
- UX will be Firefoxy
- Integration with Sync
- Fennec
See above ‘reading lists’
- Aurora DevEdition - Firefox 40
- Debugging for iOS
Tracking
| ID | Priority | Summary | Status | Assigned to |
|---|---|---|---|---|
| 1128338 | -- | [Meta] [engagement] Web elements for Firefox Q2 Growth Campaign (2015) | RESOLVED | |
| 1132054 | -- | [META] Fennec 38 (for campaign tracking) | RESOLVED | |
| 1132074 | -- | [Meta] Desktop - Firefox Q2 Growth Campaign | NEW | |
| 1132581 | -- | [Meta] Loop - Firefox Q2 Growth Campaign | RESOLVED | |
| 1132944 | -- | [Meta] Developer Tools features for Q2 Growth Campaign | RESOLVED | |
| 1141844 | -- | [Meta] SUMO content for Firefox Growth Campaign 2015 | RESOLVED | Joni Chan |
| 1155467 | -- | [meta] Firefox Pocket integration | RESOLVED | |
| 1159780 | -- | [meta] Dev Edition 40 | RESOLVED |
8 Total; 1 Open (12.5%); 7 Resolved (87.5%); 0 Verified (0%);
Communication
- #planning
- Weekly Meetups @ 9AM Pacific Every Wednesday