Firefox/2015

Firefox Q2/Q3 Growth Campaign

Objectives

• Acquire 10MM New Users in North America in 6 weeks after launch
• Fortify our relationship with existing users with connected Reading List for Firefox for Desktop and Android
• Acquire new users and progress our relationship with existing users with features on Firefox Desktop with Reader View, Reading Lists, and Room Sharing for 'Hello'
• Stretch our reach on mobile with Firefox for iOS v1.0
• All of the above will be introduced to users with a kick a** first run experience

Release Schedule and Milestones

See the weekly Engagement Team calendar, here.

March 16: Product String Freeze
March 16-20: Reading List/Reader View engineering work week in SFO
March 25: Plan of Record Review (Go/No-Go in preparation for marketing/web string freeze)
April 6: Marketing and web string freeze
April 8: Quality check point
April 20: SUMO article(s) ‘OK to translate’ to L10n
May 4: Release Candidate Go To Build
May 8: OTR’s (OK to Release) Due from QE
May 12: GO LIVE

Tracking

Full Query

ID	Priority	Summary	Status	Assigned to
1128338	--	[Meta] [engagement] Web elements for Firefox Q2 Growth Campaign (2015)	RESOLVED
1132054	--	[META] Fennec 38 (for campaign tracking)	RESOLVED
1132074	--	[Meta] Desktop - Firefox Q2 Growth Campaign	NEW
1132581	--	[Meta] Loop - Firefox Q2 Growth Campaign	RESOLVED
1132944	--	[Meta] Developer Tools features for Q2 Growth Campaign	RESOLVED
1141844	--	[Meta] SUMO content for Firefox Growth Campaign 2015	RESOLVED	Joni Chan
1155467	--	[meta] Firefox Pocket integration	RESOLVED
1159780	--	[meta] Dev Edition 40	RESOLVED

8 Total; 1 Open (12.5%); 7 Resolved (87.5%); 0 Verified (0%);

Communication

• #planning
• Weekly Meetups @ 9AM Pacific Every Wednesday