Websites/Mozilla.org/Archive/Causes Reboot
Writing about Mozilla's mission is challenging--the community has had about twelve years to work on it and it hasn't reached 1.0 status yet.
This page is a place think through a reboot of the Causes section to take the parts that work in the current version and recreate that content to help us tell the story of Mozilla's mission better.
Current Pages
Proposal
Short version: Merge the existing Causes main page with the Better Internet page.
Longer version: Both the Causes main page and Better Internet page tell parts of the story, but there is also content that conflicts with each other and confuses things. It also seems like having a separate page hides some of the important information we want to highlight (the Causes section should be more than one page deep, but they key concepts shouldn't be buried).
One of the main areas of conflict are the lists of characteristics on these pages that demonstrate what we mean when we talk about a better internet. The list on the Causes main page feels like a grab-bag of different community activities and just doesn't feel coherent. The list on the Better Internet page overlaps a bit with each other, uses some labels we think aren't very clear and doesn't give people any additional information. The list in the introduction text is also different from the list with the illustrations.
The calls to action on these pages are also not great. The original Causes page was not put together with promotional spaces in mind. The Better Internet page has calls to action but they are disjointed from one another and largely hidden.
Draft Text
Our Causes
Mozilla is dedicated to building a better Internet. The Firefox browser and our other projects are the tools our community uses to promote transparency, participation and innovation online.
- Transparency (illustration, blurb and link to sub-page)
- Participation (illustration, blurb and link to sub-page)
- Innovation (illustration, blurb and link to sub-page)
Build the Web You Want (right sidebar?)
- Rotating Campaign promo
- Get Involved promo
- Donate promo
Notes/Questions
- Generativity as a term has been problematic because it is not meaningful on it's own for most people even if it does describe the concept we are trying to get across. Alternatives that are more clear tend to only get at part of the overall concept, but it may be fine to sacrifice some precision for clarity.
- Do we want a way for people to get to past campaigns? If so, we can create a campaigns index that we link to perhaps in the action sidebar as 'More ideas for action' or something. If not, should we archive the old content or just remove and redirect?
- Do we want to highlight principles from the Manifesto here like we currently do? If so, we could have that rotate through all 10 principles? If not, maybe highlighting parts of the Manifesto would work better on a reworked Manifesto main page?