Engagement/Campaigns/OOH Awareness 2015

Overview

As part of our November moment-in-time (NMIT) effort, we are going to run an Out-of-Home (OOH) advertising campaign to give Mozilla a booster dose of relevance and awareness among tech, cultural and business influencers in select strategic US markets. The campaign will run for 6 months starting in November with a gradual activation of placements through January.

For branding and creative purposes, we will focus our investment on static wallscapes and bulletins. We believe these formats will provide the best fit for our campaign message and tone.

Team Roles

RASI

Greg Jost - brand strategy
Lizz Noonan - project manager
Tim Murray - creative direction
Matej Novak - copy
Matt Ternoway - visual design
Jishnu Menon - legal
Laura Napoli - PR
Chris Beard, Jascha Kaykas-Wolff & Mary Ellen Muckerman - Executive Sponsors/Approvers

Schedule & Docs

Gantt Schedule & Task Tracker

Project Brief

Meetings

For meeting invites, please email enoonan@mozilla.com

• Project Kickoff: 11/09
  
• Creative Check in [Phase 1]: 11/05
  
• Creative Review [Phase 1]: 11/09
  
• Creative Review [Phase 2]: 11/13
  
• Mozilla Brand Strategy Meeting: 11/17
  
• Project Check-in & Creative Review [Phase 3]: 12/01
  
• Copy Review [Phase 4]: 12/02
  
• Internal Design Review [Phase 4]: 12/22
  
• Creative Review [Phase 5, Pt. 1]: 01/07/2016
  
• SF Kiosks Copy Review [Phase 5, Pt. 2]: 01/05/2016
  
• SF Kiosks Preliminary Design Review: 01/14/2016
  
• Retrospective: TBD

Task Tracking

OOH Tracking bug 1221336

1 Total; 1 Open (100%); 0 Resolved (0%); 0 Verified (0%);