Mozservice postmortem

What we did well
- Overall: All the stakeholders were involved in the planning stages and had an opportunity to voice opinions.
- WebDev:
  - Initial planning was helpful & thorough
  - Sync'd up well on bug triaging & judgement calls
  - Good teamwork & cohesiveness
  - Austin ROCKED!
- QA:
  - Really involved from the get go and knew what to test.
  - Super seamless
  - Found a crazy amount of bugs :)
  - Went above and beyond in terms of testing partner sites and overall experience.
- Partner:
  - Critical as we weren't familiar with the space.
  - Social Actions was a wonderful extension of the team -- understood Mozilla perspective and acted with best interests.
  - Great management of all the friends that signed up (thanks to Mike!)
  - Great breadth of partners and good fit.
  - Idealist was a great fit and mission was aligned well with us
    - Both Idealist and BP did a great job promoting and put a lot of time and resources into this.
  - Did a great job getting the word out.
  - OneWebDay:
    - Great as bookending party
    - 40 - 50 submissions and a lot of participants. Great inventory of photos and first time anything went viral.
  - Templates:
    - Great to have those tools handy and great followup. (Chelsea to pull stats)
  - Foundation:
    - Good timing on mozilla.org relaunch & causes pages
    - Good collaboration across entities and erasing the boundaries

What we didn't so well
- Overall:
  - Perhaps too open ended with call to action.
- User experience:
  - Flow and hand off was tough and confusing.
- L10n:
  - Didn't schedule hard fast deadlines with team
  - Too many last minute changes with copy
  - Should have had just two sets of changes
  - Confusing from QA stand point as to what was going out and when.
- Scheduling:
  - Slip in date was tough on partners
  - Lost PR momentum -- soft launch + then later push didn't work
  - Hard maintaining momentum in general
  - OneWebDay:
    - Confusion over whether this was a OneWebDay or Mozilla Service Week.
    - Bit off too much with OneWebDay

- Overall:
  - More focus -- we were a bit scattered with OneWebDay
  - Consider cause as the "Web" which narrower and encourage more people to participate vs. just the Mozilla community.

- Partners:
  - Need to better set expectations with Idealist and/or partner.
  - Better accommodate ways for people to self organize around things they care about. (Didn't anticipate how much people would want to do their own thing)
  - Target partners that are better at mobilizing large groups of volunteers

- Foundation:
  - Would great to kick off collaboration from the beginning. We only got Chelsea half way in!

- Better organizational buy in
  - Get internal champion & team leads to set examples
Key stats
- Mozilla:
  - Roughly 450 stories
  - 13,700 pledged hours
  - 969,275 page views
  - 2860 registrants -- need to do breakdown between orgs & volunteers

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