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→Explain Mozilla as a cause
**Metric: Increase in mentions of Mozilla's mission media monitoring
*'''Activity:''' Annual Report (interactive) produced in collaboration with MoCoother Mozilla orgs
**Metric: Donations lift
**Metric: Mentions of Mozilla as a cause in media, blogs, etc.
Also: integrate this:
* '''Activity:''' Make www.mozilla.org a top-tier community site.
**'''Metric:''' 80% of content overlaps with mozilla.org and mozilla.com are resolved
**'''Metric:''' 4 projects from community group's [[Mozilla.org/Content_priorities|content priorities]] list completed
**'''Metric:''' 5 most important pages localized into native language of 80% of visitors
* '''Activity:''' Help the community transition to an integrated One Mozilla story.
**'''Metric:''' Convene a community group focused on the process of owning and crafting an integrated story
**'''Metric:''' Community style guide finished and progress made on other priorities identified by group
==Inspire people to donate to the Mozilla cause==
