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==2. Mozilla Story== | ==2. Mozilla Story== | ||
Goal: Strengthen Mozilla as leading public charity protecting the open Internet. | |||
'''Objective #1: Inspire people to donate to the Mozilla cause''' | |||
''KPIs'' | |||
** Get to 17,000 total individual donors (yearly target 17,000) | ** Get to 17,000 total individual donors (yearly target 17,000) | ||
** Get to 500K of funds raised from individual donations ( yearly 500K) | ** Get to 500K of funds raised from individual donations ( yearly 500K) | ||
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** Sell 2500 T-shirts (yearly target 5000) | ** Sell 2500 T-shirts (yearly target 5000) | ||
** Get to 35,000 newsletter signups (yearly target 35,000) | ** Get to 35,000 newsletter signups (yearly target 35,000) | ||
''Milestones'' | |||
** Holiday t-shirt campaign push (September) | ** Holiday t-shirt campaign push (September) | ||
** Firefox 4 Tumucumaque Parks campaign | ** Firefox 4 Tumucumaque Parks campaign | ||
** Drumbeat/Mozilla content in Engagement Newsletter & associated web properties | ** Drumbeat/Mozilla content in Engagement Newsletter & associated web properties | ||
'''Objective #2: Explain Mozilla as a cause. Make our story easy to understand.''' | |||
**Produce One Mozilla Annual Report | **Produce One Mozilla Annual Report | ||
'''Objective #3: Maintain our public charity status''' | |||
** Ensure effective org reporting and communication about our mission | ** Ensure effective org reporting and communication about our mission | ||
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