Foundation:Planning:2010Plan/Q3: Difference between revisions

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==2. Mozilla Story==
==2. Mozilla Story==


(aka 'Mozilla as leading internet charitable org' - needs better title)
Goal: Strengthen Mozilla as leading public charity protecting the open Internet.


Goal: ''''''Strengthen Mozilla as leading public charity protecting the open Internet.'''
'''Objective #1: Inspire people to donate to the Mozilla cause'''
 
''KPIs''


* Objective #1: Inspire people to donate to the Mozilla cause
** Get to 17,000 total individual donors (yearly target 17,000)
** Get to 17,000 total individual donors (yearly target 17,000)
** Get to 500K of funds  raised from individual donations ( yearly 500K)
** Get to 500K of funds  raised from individual donations ( yearly 500K)
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** Sell 2500 T-shirts  (yearly target 5000)
** Sell 2500 T-shirts  (yearly target 5000)
** Get to 35,000 newsletter signups (yearly target 35,000)
** Get to 35,000 newsletter signups (yearly target 35,000)
*Milestones
 
''Milestones''
 
** Holiday  t-shirt campaign push (September)  
** Holiday  t-shirt campaign push (September)  
** Firefox 4 Tumucumaque Parks campaign
** Firefox 4 Tumucumaque Parks campaign
** Drumbeat/Mozilla content in Engagement Newsletter & associated web properties
** Drumbeat/Mozilla content in Engagement Newsletter & associated web properties


*Objective #2: Explain Mozilla as a cause. Make our story easy to understand.
'''Objective #2: Explain Mozilla as a cause. Make our story easy to understand.'''
 
**Produce One Mozilla Annual Report
**Produce One Mozilla Annual Report


* Objective #3: Maintain our public charity status
'''Objective #3: Maintain our public charity status'''
 
** Ensure effective org reporting and communication about our mission
** Ensure effective org reporting and communication about our mission
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