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Engagement/Integrated Marketing/Definitions

352 bytes removed, 05:21, 9 April 2014
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The following are definitions that we will use throughout all of the process documentation to allow all of us to have the same common understanding and language. Each definition may contain examples and what form it should be in.
 
== Action ==
 
The process of doing something, typically to achieve a goal. An action can be project, event, campaign, and anything that that has some kind of movement, change or creation. For example, instead of saying your project is "Acme website 2.0", you can make it an action by adding a verb as in "Launch Acme 2.0 website".
 
Form: verb + thing
== Artifact ==
Canmove, confirm, emeritus
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