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Engagement/Integrated Marketing/Definitions

175 bytes added, 20:48, 15 May 2014
RASCI
We work best as a team. To get started, take some time to identify the key people you’ll need to execute your initiative, as well as their roles and responsibilities. We’ve been using the RASCI matrix with success:
* Responsible(Prepares/Does The Work)** Subject matter experts who represent functional teams within Engagement and provide plans to the project owner based on the owner's goals and objectives, and execute on those plans(makers), for each initiative. Each Responsible pulls in other from their functional team as needed and can create a sub-RACSI (where they become the Accountable role). This is recommended for larger functional team efforts.
* Accountable(Approves work)
** There are 3 key aspects to this role:
*** Setting the Target: responsible for defining the problem and the objectives for the team, defining a creating the [[Engagement/Integrated_Marketing/Definitions#Project_Brief|project planbrief]], defining key [[Engagement/Integrated_Marketing/Definitions#Deliverable|deliverables ]] from the R's and approving/rejecting the work as it comes in. This person isn't defining the functional teams plans, but delegating the plan creation to the right people.
*** Day-to-day decision-making: This role makes choices on the day-to-day decisions of the campaign, but escalates core decisions up the management chain. Specific examples of “core decisions”:
**** Any action requiring budget must be escalated to a Director.
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