Changes

Jump to: navigation, search

Engagement/Integrated Marketing/Definitions

180 bytes added, 20:53, 15 May 2014
RASCI
* Responsible (Prepares/Does The Work)
** Example Roles: Project manager, developer, designer, copy writer.
** Subject matter experts who represent functional teams within Engagement and provide plans to the project owner based on the owner's goals and objectives, and execute on those plans (makers), for each initiative. Each Responsible pulls in other from their functional team as needed and can create a sub-RACSI (where they become the Accountable role). This is recommended for larger functional team efforts.
 
* Accountable (Approves work)
** Example roles: Product manager, Technical Project Manager
** There are 3 key aspects to this role:
*** Setting the Target: responsible for defining the problem and the objectives for the team, creating the [[Engagement/Integrated_Marketing/Definitions#Project_Brief|project brief]], defining key [[Engagement/Integrated_Marketing/Definitions#Deliverable|deliverables]] from the R's and approving/rejecting the work as it comes in. This person isn't defining the functional teams plans, but delegating the plan creation to the right people.
* Supportive
* Example roles: Any
** These are other individual contributors who may assist the “Responsible” in executing their part of the project plans. Generally these people won’t be named at the outset of a project, rather each Responsible should work with their Functional Teams to determine who is best suited and available to contribute to the project.
* Consulted
* Example roles: IT, privacy, legal or others.
** Subject-matter experts to be involved in the project, but don’t have specific on-going contributions or responsibilities. These are people who have deep knowledge of a segment, process, our products, or skill that can enhance the overall campaign or program. For example, a campaign about privacy might call on Alex Fowler from our Privacy team for insight on the key areas on Mozilla differentiates from our competitors.
* Informed
* Example roles: leaders.** Those who need to stay informed about project progress. Engagement Leads and leads from other teams.
Form: Google Spreadsheet, Google Document, or wiki page.
Canmove, confirm, emeritus
2,305
edits

Navigation menu