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Engagement/Integrated Marketing/Definitions

3 bytes added, 20:54, 15 May 2014
RASCI
We work best as a team. To get started, take some time to identify the key people you’ll need to execute your initiative, as well as their roles and responsibilities. We’ve been using the RASCI matrix with success:
* Responsible (Prepares/Does The Workor does the work)
** Example Roles: Project manager, developer, designer, copy writer.
** Subject matter experts who represent functional teams within Engagement and provide plans to the project owner based on the owner's goals and objectives, and execute on those plans (makers), for each initiative. Each Responsible pulls in other from their functional team as needed and can create a sub-RACSI (where they become the Accountable role). This is recommended for larger functional team efforts.
Canmove, confirm, emeritus
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