== Glossary of Common Marketing Terms ==
Any field of specialization naturally develops its own internal jargon that may be familiar to people within that field, but can often be like an alien language to people working in other fields. Here is a glossary of common marketing terminology (especially that used within Mozilla's marketing group) to help you wade through the jargon.

; ADI : Average Daily Instances. The average number of people who use Firefox every day, usually as their default browser.

; aDAU : active Daily Active User. Someone who doesn't just use Firefox every day casually, but uses it as their primary browser and spends a good amount of time online.

; Agile : [http://www.agilemarketing.net/what-is-agile-marketing/ Marketing]

; CPI : Cost Per Install. A breakdown of how much was spent on a given campaign divided among the number of new users gained through said campaign. We want this number to be low.

; CRM : Customer Relationship Management.

; CTA : Call To Action. The part of a marketing message (an ad, web page, etc) that incites the audience to take action, e.g. a button reading "Download Firefox."

; DAM : Digital Asset Management.

; DAU : Daily Active User. Someone who uses Firefox every day, probably as their primary browser.

; Durable Team : A team comprised of people with different skillsets and from different functional teams (a durable team is "cross-functional") who all work on a common product or project over a long period of time. E.g.; a durable team dedicated to developing and maintaining a particular website might include developers, designers, copywriters, analysts, and project managers.

; Dry Market Test/Experiment : An experiment that presents a market segment with a product promise (and a measurable way for users to opt-in to the promise) before building features to deliver the promise. Its purpose is to measure desire for the features promised. Recommended best practice for such tests requires explaining the test to users who opt-in and giving them an option to be notified when such features do exist. Also called "Pretotyping" and "Fake Door".

; Fake Door Test/Experiment : See Dry Market Test.

; Functional Team : A team comprised of people with similar or related skillsets who each perform similar functions. E.g.; a team of engineers, a team of designers, or a team of market researches.

; IPC : In Product Communications, e.g. Snippets.

; KPI : Key Performance Indicator. This is a metric used to measure the success of a given marketing project or campaign. For instance, number of software downloads, number of accounts registered, or number of units ordered. It may also be a proportion of some other number, such as a percentage of total sales coming from repeat customers.

; MAU : Monthly Active User. Someone who uses Firefox at least once a month, probably as a secondary browser.

; MVP : Minimum Viable Product. Exerting the least amount of effort required to meet the stated goals. This doesn't necessarily mean cutting corners or doing shoddy work, but it does mean minimizing the investment in cases where the outcome is uncertain, with the intention of revisiting to make incremental improvements if it proves to be successful.

; OKR : Objective and Key Results. Stating a goal and an intended outcome, often including metrics for measuring success (KPI).

; PLR : Product (or Program) Line Review.

; PRD : Product Requirements Document.

; Pretotyping : See Dry Market Test.

; QBR : Quarterly Business Review.

; SLA : Service Level Agreement. A commitment between a service provider and a client. When we use this term we're usually talking about one team in marketing providing a service to another team, either within marketing or in another part of the company, who acts as the internal client.

; T-Shaped skill set : the concept of workers that are versed not only in their particular functional disciplines, but also versed, by training and/or experience, in other disciplines that enhance their understanding of, and contributions to, the overall output of their cross-functional team. e.g - Jane, a developer, has also taken course work on research and prototyping for human centered design. When interacting with her cross-functional teams UX resource, Dexter, she's able to help in creating hi-fidelity prototypes for qualitative user testing with little direction from Dexter, based on her understanding of story-boarding to create a user workflow model.

; User Story : High-level description of a feature from an end-user perspective. Should include the type of user, what they want, and why. Intended to be completed through a series of small tasks. "As a user of Mac, Linux, and Windows, I want to download Firefox for any platform from any platform so I don't have to switch operating systems to download a specific build."

; WNP : The What's New Page, www.mozilla.org/firefox/[version]/whatsnew. This is the page that loads automatically when a user updates Firefox. Originally it highlighted new features and improvements, hence the URL, but once we moved to a rapid release schedule there was less to shout about in each release and the page evolved into more of a marketing and cross-sell opportunity.

People:MozSpaces Guidelines:London

2019-04-16T20:21:12Z

Craigcook: Remove defunct calendar link

== MozLondon Events Space ==

The [https://www.mozilla.org/en-US/contact/spaces/london/ MozLondon events space] is a free-to-use venue in central London for events that align with the [https://www.mozilla.org/en-GB/mission/ Mozilla mission], covering topics like web development, open source software, web learning, digital literacy and more. Example of past events in the space include:
* London pyladies meetup
* London HTML5 games developers meetup
* Digital Citizenship Workshops
* NHS Digital Badges

For more detail on the type of events we can host, see the [https://wiki.mozilla.org/People:MozSpaces_Guidelines MozSpaces Guildelines].

=== Facilities ===

The London space has the following facilities:
* Main space capacity of around 40 for talks and about 30 with tables
* AV system for presenting slides
* Ability to record and/or live-stream events (requires approval and a trained host)
* Option to arrange drinks and snacks for the event (at extra cost)

=== Availability ===

In order to enquire about availability email [mailto:london-events@mozilla.org london-events@mozilla.org].

=== Hosts ===

Each event requires a Mozilla employee ad the local host to act as a point of contact before the event and host for the duration of the event. Note that hosting events is a voluntary activity and availability is not guaranteed. Once your event is confirmed, the host will be in contact with more details of the procedure for hosting an event, and the requirements we have before the event starts, e.g. a list of names of all attendees.

For employees, guidelines on hosting events are available on [https://mana.mozilla.org/wiki/display/WPR/Events mana]

=== Location Details ===

<dl>
<dt>Address:</dt>
<dd><pre>
Mozilla London
Metal Box Factory,
Suite 441, 4th Floor,
30 Great Guildford Street,
SE1 0HS
</pre></dd>

<dt>Contact:</dt>
<dd>[mailto:london-events@mozilla.org london-events@mozilla.org]

<dt>Access Details:</dt>
<dd> A security guard (with Mozilla lanyard on) will sign our guests in at the main entrance downstairs. The guard will take our guests to the goods lift and let them up to the 4th floor. Another person will be on the 4th floor, outside the goods lift to let our guests into our office event space.</dd>

<dt>Community Space location:</dt>
<dd>Suite 441, 4th floor, to the left of reception</dd>

<dt>Map</dt>
<dd>[https://www.google.co.uk/maps?q=metal+box+factory+mozilla&oe=utf-8&client=firefox-b-ab&gfe_rd=cr&um=1&ie=UTF-8&sa=X&ved=0ahUKEwjMhvKW97vOAhVJAsAKHTAvAPMQ_AUICCgB Google Maps]</dd>
</dl>

Marketing/Glossary

2019-02-06T18:34:42Z

Craigcook: Expand on OKR

Marketing/Glossary

2019-02-06T18:24:20Z

Craigcook: Add SLA and PRD

Marketing/Glossary

2019-02-06T17:34:43Z

Craigcook: Add DAU, aDAU

Mozilla.org/Demo Servers

2017-10-20T17:36:44Z

Craigcook: claiming demo 4 for quantum firstrun

=== Mozilla.org Demo Servers ===

{| class="wikitable"
|-
! Server !! Branch !! Contact !! Free On
|-
| http://www-demo1.allizom.org || bug-1380845-archive-persona-privacy-notices || agibson || 2017-07-28
|-
| http://www-demo2.allizom.org || || ||
|-
| http://www-demo3.allizom.org || bug-1397381-quantum-download-page-redesign || agibson || 2017-10-25
|-
| http://www-demo4.allizom.org || bug-1397532-firstrun-redesign || craigcook || 2017-11-14
|-
| http://www-demo5.allizom.org || bug-1396949-remove-format-option-from-footer-newsletters || jpetto || 2017-09-15
|}

{| class="wikitable"
|-
! Reserve a Server !! Branch !! Contact !! Dates Needed
|-
| http://www-demo1.allizom.org || || ||
|-
| http://www-demo2.allizom.org || || ||
|-
| http://www-demo3.allizom.org || || ||
|-
| http://www-demo4.allizom.org || || ||
|-
| http://www-demo5.allizom.org || || ||
|}

=== Reference Links ===
* [https://mana.mozilla.org/wiki/pages/viewpage.action?pageId=1802733#BedrockCluster%28www.mozilla.org%29-Update/Pushprocedure Demo Server Admin Links] (access required)

[1] FxA pointing to https://stomlinson.dev.lcip.org

Webdev/Beer And Tell/2017/July

2017-07-21T18:42:34Z

Craigcook: adding spirography

Webdev/Meetings/2017/June

2017-06-06T16:54:17Z

Craigcook: link to Fx hub

{{WebdevMeetingInfobox
|date=June 6th, 2017
|airmo=https://air.mozilla.org/webdev-extravaganza-june-2017/
}}

Webdev Extravaganzas are open to the public and serve as a gathering point for anyone in the Mozilla community who is interested in web development and what Mozilla has been doing in it.

The meeting will be streamed and recorded on Air Mozilla: https://air.mozilla.org/webdev-extravaganza-june-2017/

== Shipping Celebration ==
What did we ship this month? Alternatively, what didn't we ship to spare the world the horror?

* (craigcook) [https://www.mozilla.org/en-US/firefox/ New/redesigned Firefox "hub" pages]. Modular, baby.
* (irc nick) Topic

== Open-Source Citizenship ==
Any updates with our libraries or with libraries we use? Anyone looking for help with a library they maintain?

* (irc nick) Topic

== New Hires / Interns / Volunteers / Contributors ==
Anyone new that we want to induct into the secret order? Paid, unpaid, contract, doesn't matter!

* (irc nick of new person) New Person

== Roundtable ==
Anything else to talk about?

* (irc nick) Topic

Webdev/Meetings/2017/June

2017-06-06T16:41:07Z

Craigcook: add Firefox hub ship

{{WebdevMeetingInfobox
|date=June 6th, 2017
|airmo=https://air.mozilla.org/webdev-extravaganza-june-2017/
}}

Webdev Extravaganzas are open to the public and serve as a gathering point for anyone in the Mozilla community who is interested in web development and what Mozilla has been doing in it.

The meeting will be streamed and recorded on Air Mozilla: https://air.mozilla.org/webdev-extravaganza-june-2017/

== Shipping Celebration ==
What did we ship this month? Alternatively, what didn't we ship to spare the world the horror?

* (craigcook) New/redesigned Firefox "hub" pages. Modular, baby.
* (irc nick) Topic

== Open-Source Citizenship ==
Any updates with our libraries or with libraries we use? Anyone looking for help with a library they maintain?

* (irc nick) Topic

== New Hires / Interns / Volunteers / Contributors ==
Anyone new that we want to induct into the secret order? Paid, unpaid, contract, doesn't matter!

* (irc nick of new person) New Person

== Roundtable ==
Anything else to talk about?

* (irc nick) Topic

Mozilla.org/Demo Servers

2017-05-02T00:08:53Z

Craigcook: Claiming demo__1 for https://github.com/mozilla/bedrock/pull/4798

=== Mozilla.org Demo Servers ===

{| class="wikitable"
|-
! Server !! Branch !! Contact !! Free On
|-
| http://www-demo1.allizom.org || demo__1 || craigcook || 2017-05-12
|-
| http://www-demo2.allizom.org || || ||
|-
| http://www-demo3.allizom.org || demo__3 || Jon Petto || 2017-02-17
|-
| http://www-demo4.allizom.org || bug-1341425-task-completion-survey || agibson || 2017-03-05
|-
| http://www-demo5.allizom.org || bug-1346724-universal-nav-prototype || agibson || 2017-03-18
|}

{| class="wikitable"
|-
! Reserve a Server !! Branch !! Contact !! Dates Needed
|-
| http://www-demo1.allizom.org || || ||
|-
| http://www-demo2.allizom.org || || ||
|-
| http://www-demo3.allizom.org || || ||
|-
| http://www-demo4.allizom.org || || ||
|-
| http://www-demo5.allizom.org || || ||
|}

=== Reference Links ===
* [https://mana.mozilla.org/wiki/pages/viewpage.action?pageId=1802733#BedrockCluster%28www.mozilla.org%29-Update/Pushprocedure Demo Server Admin Links] (access required)

[1] FxA pointing to https://stomlinson.dev.lcip.org

Webdev/Meetings/2017/April

2017-04-04T17:01:06Z

Craigcook: add grid demo

{{WebdevMeetingInfobox
|date=April 4th, 2017
|airmo=https://air.mozilla.org/webdev-extravaganza-april-2017/
}}

Webdev Extravaganzas are open to the public and serve as a gathering point for anyone in the Mozilla community who is interested in web development and what Mozilla has been doing in it.

The meeting will be streamed and recorded on Air Mozilla: https://air.mozilla.org/webdev-extravaganza-april-2017/

== Shipping Celebration ==
What did we ship this month? Alternatively, what didn't we ship to spare the world the horror?

* craigcook: [https://www.mozilla.org/en-US/developer/css-grid/ CSS grid demo]
* (irc nick) Topic

== Open-Source Citizenship ==
Any updates with our libraries or with libraries we use? Anyone looking for help with a library they maintain?

* (irc nick) Topic

== New Hires / Interns / Volunteers / Contributors ==
Anyone new that we want to induct into the secret order? Paid, unpaid, contract, doesn't matter!

* (irc nick of new person) New Person

== Roundtable ==
Anything else to talk about?

* (irc nick) Topic

Mozilla.org/Demo Servers

2017-03-31T22:17:25Z

Craigcook: Claiming demo__1 for https://github.com/mozilla/bedrock/pull/4744

=== Mozilla.org Demo Servers ===

{| class="wikitable"
|-
! Server !! Branch !! Contact !! Free On
|-
| http://www-demo1.allizom.org || demo__1 || craigcook || 2017-04-07
|-
| http://www-demo2.allizom.org || || ||
|-
| http://www-demo3.allizom.org || demo__3 || Jon Petto || 2017-02-17
|-
| http://www-demo4.allizom.org || bug-1341425-task-completion-survey || agibson || 2017-03-05
|-
| http://www-demo5.allizom.org || bug-1346724-universal-nav-prototype || agibson || 2017-03-18
|}

{| class="wikitable"
|-
! Reserve a Server !! Branch !! Contact !! Dates Needed
|-
| http://www-demo1.allizom.org || || ||
|-
| http://www-demo2.allizom.org || || ||
|-
| http://www-demo3.allizom.org || || ||
|-
| http://www-demo4.allizom.org || || ||
|-
| http://www-demo5.allizom.org || || ||
|}

=== Reference Links ===
* [https://mana.mozilla.org/wiki/pages/viewpage.action?pageId=1802733#BedrockCluster%28www.mozilla.org%29-Update/Pushprocedure Demo Server Admin Links] (access required)

[1] FxA pointing to https://stomlinson.dev.lcip.org

Webdev/Meetings/2017/March

2017-03-07T18:16:21Z

Craigcook: add frontierline git repo

{{WebdevMeetingInfobox
|date=March 7th, 2017
|airmo=https://air.mozilla.org/webdev-extravaganza-march-2017/
}}

Webdev Extravaganzas are open to the public and serve as a gathering point for anyone in the Mozilla community who is interested in web development and what Mozilla has been doing in it.

The meeting will be streamed and recorded on Air Mozilla: https://air.mozilla.org/webdev-extravaganza-march-2017/

== Shipping Celebration ==
What did we ship this month? Alternatively, what didn't we ship to spare the world the horror?

* [garbas] TreeStatus: https://mozilla-releng.net/treestatus
* (groovecoder, February) Dynamic list-serving for [https://github.com/mozilla-services/shavar shavar]; so we can more quickly & easily experiment with different blocking lists (Flash-blocking, Tracking Protection, etc.)
* (groovecoder, February) [https://testpilot.firefox.com/experiments/tracking-protection Tracking Protection "graduating" from Test Pilot]
* (groovecoder) [https://hacks.mozilla.org/2017/03/containers-come-to-test-pilot/ Containers Test Pilot Experiment]
* (ErikRose) [https://www.podcastinit.com/episode-95-parsing-and-parsers-with-dave-beazley-and-erik-rose/ An episode of Podcast.__init__ about parsers, with Dave Beazley]
* (ErikRose) [https://pypi.python.org/pypi/sphinx-js sphinx-js] 1.1, 1.2, 1.3, and 1.3.1 (Python 3, autoattribute, staleness fixes, autoclass), the [http://mozilla.github.io/fathom/ generated Fathom docs] that show it off, and the [https://github.com/mozilla/fathom/blob/master/docs/tooling/travis-deploy-docs Travis deploy script] that puts them up on GH Pages and the [https://github.com/mozilla/fathom/commit/88d7c3365f0bc14f179c3148cf878b0cad0cc178 Sphinx theme] that makes the code literals not bright red.
* (lorchard) Oh hey, we released [https://github.com/bwinton/SnoozeTabs/ Snooze Tabs] [https://testpilot.firefox.com/experiments/snooze-tabs on Test Pilot]
* (Osmose) Normandy has functional tests via Selenium on CircleCI, and will soon have Auth0 auth using Django's RemoteUser auth backend
* (craigcook) [https://blog.mozilla.org New blog theme, "Frontierline"] [https://github.com/craigcook/frontierline-theme git repo]
* (irc nick) Topic

== Open-Source Citizenship ==
Any updates with our libraries or with libraries we use? Anyone looking for help with a library they maintain?

* (willkg) Bleach 2.0 is coming! https://bleach.readthedocs.io/
* (irc nick) Topic

== New Hires / Interns / Volunteers / Contributors ==
Anyone new that we want to induct into the secret order? Paid, unpaid, contract, doesn't matter!

* (irc nick of new person) New Person

== Roundtable ==
Anything else to talk about?

* [garbas] In the summer of 2016 we (in RelEng) decided to use Elm to build our frontends. After 6 months and 10k lines of Elm I can finally share our experience with Elm.
* (groovecoder) Contact Sandra Persing about doing a Developer Roadshow event in your town - it's very cool
* (ErikRose) Want to debug mocha tests in Chrome? Upgrade to node 7.6, mocha 3.2. Run mocha --inspect --debug-brk. Put "debugger;" in your code.
* (irc nick) Topic

Webdev/Meetings/2017/March

2017-03-07T18:15:18Z

Craigcook: add blog theme

{{WebdevMeetingInfobox
|date=March 7th, 2017
|airmo=https://air.mozilla.org/webdev-extravaganza-march-2017/
}}

Webdev Extravaganzas are open to the public and serve as a gathering point for anyone in the Mozilla community who is interested in web development and what Mozilla has been doing in it.

The meeting will be streamed and recorded on Air Mozilla: https://air.mozilla.org/webdev-extravaganza-march-2017/

== Shipping Celebration ==
What did we ship this month? Alternatively, what didn't we ship to spare the world the horror?

* [garbas] TreeStatus: https://mozilla-releng.net/treestatus
* (groovecoder, February) Dynamic list-serving for [https://github.com/mozilla-services/shavar shavar]; so we can more quickly & easily experiment with different blocking lists (Flash-blocking, Tracking Protection, etc.)
* (groovecoder, February) [https://testpilot.firefox.com/experiments/tracking-protection Tracking Protection "graduating" from Test Pilot]
* (groovecoder) [https://hacks.mozilla.org/2017/03/containers-come-to-test-pilot/ Containers Test Pilot Experiment]
* (ErikRose) [https://www.podcastinit.com/episode-95-parsing-and-parsers-with-dave-beazley-and-erik-rose/ An episode of Podcast.__init__ about parsers, with Dave Beazley]
* (ErikRose) [https://pypi.python.org/pypi/sphinx-js sphinx-js] 1.1, 1.2, 1.3, and 1.3.1 (Python 3, autoattribute, staleness fixes, autoclass), the [http://mozilla.github.io/fathom/ generated Fathom docs] that show it off, and the [https://github.com/mozilla/fathom/blob/master/docs/tooling/travis-deploy-docs Travis deploy script] that puts them up on GH Pages and the [https://github.com/mozilla/fathom/commit/88d7c3365f0bc14f179c3148cf878b0cad0cc178 Sphinx theme] that makes the code literals not bright red.
* (lorchard) Oh hey, we released [https://github.com/bwinton/SnoozeTabs/ Snooze Tabs] [https://testpilot.firefox.com/experiments/snooze-tabs on Test Pilot]
* (Osmose) Normandy has functional tests via Selenium on CircleCI, and will soon have Auth0 auth using Django's RemoteUser auth backend
* (craigcook) [https://blog.mozilla.org New blog theme, "Frontierline"]
* (irc nick) Topic

== Open-Source Citizenship ==
Any updates with our libraries or with libraries we use? Anyone looking for help with a library they maintain?

* (willkg) Bleach 2.0 is coming! https://bleach.readthedocs.io/
* (irc nick) Topic

== New Hires / Interns / Volunteers / Contributors ==
Anyone new that we want to induct into the secret order? Paid, unpaid, contract, doesn't matter!

* (irc nick of new person) New Person

== Roundtable ==
Anything else to talk about?

* [garbas] In the summer of 2016 we (in RelEng) decided to use Elm to build our frontends. After 6 months and 10k lines of Elm I can finally share our experience with Elm.
* (groovecoder) Contact Sandra Persing about doing a Developer Roadshow event in your town - it's very cool
* (ErikRose) Want to debug mocha tests in Chrome? Upgrade to node 7.6, mocha 3.2. Run mocha --inspect --debug-brk. Put "debugger;" in your code.
* (irc nick) Topic

Webdev/Meetings/2017/February

2017-02-07T18:06:48Z

Craigcook: added kazoo party

{{WebdevMeetingInfobox
|date=February 7th, 2017
|airmo=https://air.mozilla.org/webdev-extravaganza-february-2017/
}}

Webdev Extravaganzas are open to the public and serve as a gathering point for anyone in the Mozilla community who is interested in web development and what Mozilla has been doing in it.

The meeting will be streamed and recorded on Air Mozilla: https://air.mozilla.org/webdev-extravaganza-february-2017/

== Shipping Celebration ==
What did we ship this month? Alternatively, what didn't we ship to spare the world the horror?

* (erikrose) [https://www.npmjs.com/package/fathom-web Fathom 2.0]
* (erikrose) [https://github.com/erikrose/sphinx-js sphinx-js]
* (groovecoder) Dynamic list-serving for [https://github.com/mozilla-services/shavar shavar]; so we can more quickly & easily experiment with different blocking lists (Flash, Tracking Protection, etc.)
* (groovecoder) Tracking Protection "graduating" from Test Pilot
* (mythmon) Normandy switches to a monorepo
* (craigcook) [https://www.mozilla.org/internet-health/privacy-security/ Konami kazoo party]

== Open-Source Citizenship ==
Any updates with our libraries or with libraries we use? Anyone looking for help with a library they maintain?

* (irc nick) Topic

== New Hires / Interns / Volunteers / Contributors ==
Anyone new that we want to induct into the secret order? Paid, unpaid, contract, doesn't matter!

* (irc nick of new person) New Person

== Roundtable ==
Anything else to talk about?

* (groovecoder) Want some quick feedback on my "Mozilla Developer Roadshow" presentation: "Top 5 Web Security Errors & Warnings we see from Firefox"

Webdev/Beer And Tell/2016/November

2016-11-18T18:38:21Z

Craigcook: add flickr link

2016-02-23T20:24:58Z

Craigcook: Newsletter testing has a branch now

=== Mozilla.org Demo Servers ===

{| class="wikitable"
|-
! Server !! Branch !! Contact !! Free On
|-
| http://www-demo1.allizom.org || global-passthrough || Josh Mize || 2016-01-30
|-
| http://www-demo2.allizom.org || bug-1239863-remove-legacy-firefox-os-pages || Alex Gibson || 2016-03-08
|-
| http://www-demo3.allizom.org || bug-1249042-firefox-newsletter-testing || Craig Cook || 2016-03-01
|-
| http://www-demo4.allizom.org || New Get Involved Hub & Lean Data || Schalk Neethling || 2015-01-21
|-
| http://www-demo5.allizom.org || bug-1249752-firefox-sync-begin-fxa-signup || Jon Petto || 2015-02-26
|}

{| class="wikitable"
|-
! Reserve a Server !! Branch !! Contact !! Dates Needed
|-
| http://www-demo1.allizom.org || || ||
|-
| http://www-demo2.allizom.org || || ||
|-
| http://www-demo3.allizom.org || || ||
|-
| http://www-demo4.allizom.org || || ||
|-
| http://www-demo5.allizom.org || || ||
|}

=== Reference Links ===
* [https://mana.mozilla.org/wiki/pages/viewpage.action?pageId=1802733#BedrockCluster%28www.mozilla.org%29-Update/Pushprocedure Demo Server Admin Links] (access required)