Engagement/Product Marketing: Difference between revisions

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|teamtitle=Product Marketing
|teamtitle=Product Marketing
|teampagelocation=Engagement/Product_Marketing
|teampagelocation=Engagement/Product_Marketing
|teamlead=Mayumi Matsuno
|teamlead=John Bernard
|mailinglist=macarons@mozilla.com
|mailinglist=pmm at mozilla.com
|description=Our team is responsible for the promotion and adoption of Mozilla products and the Mozilla vision.
|description=Our team is responsible for the promotion and adoption of Mozilla products and the Mozilla vision.
Our primary responsibilities include positioning products, defining and implementing go-to-market product strategies, campaigns and activities, market research, and day-to-day marketing efforts in order to drive core product messaging, brand awareness, demand generation and user retention.   
Focuses on user, market, and competitive research; devising and driving product development and business strategy, and devising and driving the outbound marketing strategy for our products.   
}}<section end=summary />
}}<section end=summary />


== Team Roster ==
== Team Roster ==
{| class="fullwidth-table"
{| class="fullwidth-table"
  | style="background:#EFEFEF; width:30%" | '''Name'''
  | style="background:#EFEFEF; width:20%" | '''Name'''
  | style="background:#EFEFEF; width:30%" | '''Contact'''
  | style="background:#EFEFEF; width:30%" | '''Contact'''
  | style="background:#EFEFEF; width:10%" | '''Location'''
  | style="background:#EFEFEF; width:10%" | '''Location'''
  | style="background:#EFEFEF; width:30%" | '''Project Assignments'''
  | style="background:#EFEFEF; width:40%" | '''Project Assignments'''
  |-
  |-
  |Jaclyn Fu
  |John Bernard
  |[mailto:jfu@mozilla.com jfu@mozilla.com]
  |jbernard at mozilla.com
  |California, US
|London, UK
  |Mobile
|Director of Marketing Firefox OS
|-
|Sakina Groth
|sgroth at mozilla.com
  |Boca Raton, US
  |Product Marketing Strategy
  |-
  |-
  |Dan Horner
  |Natalia Martinez-Winter
  |[mailto:dhorner@mozilla.com dhorner@mozilla.com]
  |natalia at mozilla.com
  |London, UK
  |Paris, France
  |Apps and Add-ons
  |Channel Marketing Manager, MEA
  |-
  |-
  |Grace Jimenez
  |Diana Livits
  |[mailto:gjimenez@mozilla.com gjimenez@mozilla.com]
  |dlivits at mozilla.com
  |California, US
  |Toronto, Canada
  |Rapid Release and Sync
  |Apps Partner Marketing
  |-
  |-
  |Gregory Jost
  |Marcia Zikan
  |[mailto:gjost@mozilla.com gjost@mozilla.com]
  |mzikan at mozilla.com
  |Paris, FR
  |Sao Paulo, Brazil
  |Europe, Partners, Marketing Reps (REMO)
  |Channel Marketing Manager, LATAM
  |-
  |-
  |Mayumi Matsuno
  |Vik Iya
  |[mailto:mmatsuno@mozilla.com mmatsuno@mozilla.com]
  |viya at mozilla.com
  |California, US
  |London, UK
  |General product marketing, BrowserID, F1, Home
  |Senior Project Manager, Firefox OS
  |-
  |-
  |Laura Mesa
  |Niran Amir
  |[mailto:lmesa@mozilla.com lmesa@mozilla.com]
  |namir at mozilla.com
  |California, US
|Mountain View, US
  |Firefox Desktop
|Channel Marketing Manager, Firefox Marketplace
|-
|Jane Hsu
|jhsu at mozilla.com
  |Taipei, Taiwan
  |Channel Marketing Manager, China & APAC
  |}
  |}
== Projects ==
{| class="fullwidth-table"
| style="background:#EFEFEF;" width=25% |'''Project Name'''
| style="background:#EFEFEF;" |'''Description'''
| style="background:#EFEFEF;" width=25% | '''Primary Contact'''
|-
| Marketing Reps (REMO SIG)
| A part of the Mozilla Reps program will be dedicated to marketing and research activities and lead to the creation of an Engagement "task force" composed of local Mozilla Reps and/or specially appointed Marketing Reps in agreement with local Mozilla Reps and the REMO council. We are currently building this program to let interested contributors narrow their focus on Marketing and develop specific skills in that area by participating in our team's efforts and activities.
| [mailto:gjost@mozilla.com Gregory Jost]
|}


== How can you get involved? ==
== How can you get involved? ==


=== Contact Us! ===
=== Contact Us! ===
* Product Marketing Mailing List: [mailto:macarons@mozilla.com macarons@mozilla.com]
* Product Marketing Mailing List: pmm at mozilla.com
* Engagement Mailing List: [mailto:marketing@mozilla.com marketing@mozilla.com]
* Engagement Mailing List: marketing at mozilla.com
* Team IRC Channel: [irc://irc.mozilla.org#marketing #marketing]
* Team IRC Channel: [irc://irc.mozilla.org#pmm #pmm]


=== Join the Marketing Reps Program ===
=== Join the Marketing Reps Program ===
If you are interested in becoming a Marketing Rep (as part of the Mozilla Reps - REMO program), check out these pages for more information:
If you are interested in becoming a Marketing Rep (as part of the Mozilla Reps - REMO program), check out these pages for more information:
* What is [https://wiki.mozilla.org/ReMo Mozilla Reps] and how to join?
* What is [https://wiki.mozilla.org/ReMo Mozilla Reps] and how to join?
* More details on [https://wiki.mozilla.org/ReMo/SIGs Marketing Reps] (who are they? What do they do?)
* More details on [https://wiki.mozilla.org/ReMo/SIGs Marketing Reps] (who they are, what they do...)


== Resources ==
== Resources ==

Latest revision as of 20:13, 1 April 2015

Product Marketing
Team Lead: John Bernard Mailing List: pmm at mozilla.com
Our team is responsible for the promotion and adoption of Mozilla products and the Mozilla vision. Focuses on user, market, and competitive research; devising and driving product development and business strategy, and devising and driving the outbound marketing strategy for our products.

Team Roster

Name Contact Location Project Assignments
John Bernard jbernard at mozilla.com London, UK Director of Marketing Firefox OS
Sakina Groth sgroth at mozilla.com Boca Raton, US Product Marketing Strategy
Natalia Martinez-Winter natalia at mozilla.com Paris, France Channel Marketing Manager, MEA
Diana Livits dlivits at mozilla.com Toronto, Canada Apps Partner Marketing
Marcia Zikan mzikan at mozilla.com Sao Paulo, Brazil Channel Marketing Manager, LATAM
Vik Iya viya at mozilla.com London, UK Senior Project Manager, Firefox OS
Niran Amir namir at mozilla.com Mountain View, US Channel Marketing Manager, Firefox Marketplace
Jane Hsu jhsu at mozilla.com Taipei, Taiwan Channel Marketing Manager, China & APAC

How can you get involved?

Contact Us!

  • Product Marketing Mailing List: pmm at mozilla.com
  • Engagement Mailing List: marketing at mozilla.com
  • Team IRC Channel: #pmm

Join the Marketing Reps Program

If you are interested in becoming a Marketing Rep (as part of the Mozilla Reps - REMO program), check out these pages for more information:

Resources