Engagement/Product Marketing: Difference between revisions

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|teamtitle=Product Marketing
|teamtitle=Product Marketing
|teampagelocation=Engagement/Product_Marketing
|teampagelocation=Engagement/Product_Marketing
|teamlead=David Slater
|teamlead=John Bernard
|mailinglist=pmm@mozilla.com
|mailinglist=pmm at mozilla.com
|description=Our team is responsible for the promotion and adoption of Mozilla products and the Mozilla vision.
|description=Our team is responsible for the promotion and adoption of Mozilla products and the Mozilla vision.
Our primary responsibilities include positioning products, defining and implementing go-to-market product strategies, campaigns and activities, market research, and day-to-day marketing efforts in order to drive core product messaging, brand awareness, demand generation and user retention.   
Focuses on user, market, and competitive research; devising and driving product development and business strategy, and devising and driving the outbound marketing strategy for our products.   
}}<section end=summary />
}}<section end=summary />


== Team Roster ==
== Team Roster ==
{| class="fullwidth-table"
{| class="fullwidth-table"
  | style="background:#EFEFEF; width:30%" | '''Name'''
  | style="background:#EFEFEF; width:20%" | '''Name'''
  | style="background:#EFEFEF; width:30%" | '''Contact'''
  | style="background:#EFEFEF; width:30%" | '''Contact'''
  | style="background:#EFEFEF; width:10%" | '''Location'''
  | style="background:#EFEFEF; width:10%" | '''Location'''
  | style="background:#EFEFEF; width:30%" | '''Project Assignments'''
  | style="background:#EFEFEF; width:40%" | '''Project Assignments'''
|-
|Chad Weiner
|cweiner at mozilla dot com
|San Francisco, US
|Director Consumer & Developer outbound marketing strategy
|-
|Sam Mott
|smott at mozilla dot com
|San Francisco, US
|Firefox Android outbound marketing strategy
|-
|Dan Horner
|dhorner at mozilla dot com
|London, UK
|Marketplace and and Add-ons outbound marketing strategy
  |-
  |-
  |John Bernard
  |John Bernard
  |jbernard at mozilla dot com
  |jbernard at mozilla.com
  |London, UK
  |London, UK
  |Director Firefox OS outbound marketing strategy
  |Director of Marketing Firefox OS
  |-
  |-
  |Grace Jimenez
  |Sakina Groth
  |gjimenez at mozilla dot com
  |sgroth at mozilla.com
  |Mountain View, US
  |Boca Raton, US
  |Firefox OS outbound marketing strategy
  |Product Marketing Strategy
  |-
  |-
  |Laura Forrest
  |Natalia Martinez-Winter
  |lforrest at mozilla dot com
  |natalia at mozilla.com
  |San Francisco, US
  |Paris, France
  |Firefox Desktop outbound marketing strategy
  |Channel Marketing Manager, MEA
  |-
  |-
  |Diana Livits
  |Diana Livits
  |dlivits at mozilla dot com
  |dlivits at mozilla.com
  |Toronto, Canada
  |Toronto, Canada
  |Apps Partner Marketing
  |Apps Partner Marketing
  |-
  |-
  |Patrick Finch
  |Marcia Zikan
  |pfinch at mozilla dot com
  |mzikan at mozilla.com
  |Eskilstuna, Sweden (middle of nowhere)
  |Sao Paulo, Brazil
  |Director of Product Strategy
  |Channel Marketing Manager, LATAM
  |-
  |-
  |Margaret Schroeder
  |Vik Iya
  |mschroeder at mozilla dot com
  |viya at mozilla.com
  |Boston, US
  |London, UK
  |User, Market, and Competitive Research
  |Senior Project Manager, Firefox OS
  |-
  |-
  |John Jensen
  |Niran Amir
  |jjensen at mozilla dot com
  |namir at mozilla.com
  |Vancouver, CA
  |Mountain View, US
  |Platform, Labs, & Developer product strategy
  |Channel Marketing Manager, Firefox Marketplace
  |-
  |-
  |Irina Sandu
  |Jane Hsu
  |isandu at mozilla dot com
  |jhsu at mozilla.com
  |Berlin, DE
  |Taipei, Taiwan
  |Firefox Android and Firefox OS product strategy
  |Channel Marketing Manager, China & APAC
|-
|Ria Joy
|rjoy at mozilla dot com
|Seattle, WA
|Marketplace product strategy
  |}
  |}
== Projects ==
{| class="fullwidth-table"
| style="background:#EFEFEF;" width=25% |'''Project Name'''
| style="background:#EFEFEF;" |'''Description'''
| style="background:#EFEFEF;" width=25% | '''Primary Contact'''
|-
| Marketing Reps (REMO SIG)
| A part of the Mozilla Reps program will be dedicated to marketing and research activities and lead to the creation of an Engagement "task force" composed of local Mozilla Reps.
| Gregory Jost
|-
| [[Engagement/Feature_Based_Communications/|Feature Based Communications and Engagement]]
| Moving to silent updates in Firefox changes the communications and engagement strategy for our users, the press and developers to a feature based model.
| Laura Mesa
|}


== How can you get involved? ==
== How can you get involved? ==


=== Contact Us! ===
=== Contact Us! ===
* Product Marketing Mailing List: pmm@mozilla.com
* Product Marketing Mailing List: pmm at mozilla.com
* Engagement Mailing List: marketing@mozilla.com
* Engagement Mailing List: marketing at mozilla.com
* Team IRC Channel: [irc://irc.mozilla.org#pmm #pmm]
* Team IRC Channel: [irc://irc.mozilla.org#pmm #pmm]


Latest revision as of 20:13, 1 April 2015

Product Marketing
Team Lead: John Bernard Mailing List: pmm at mozilla.com
Our team is responsible for the promotion and adoption of Mozilla products and the Mozilla vision. Focuses on user, market, and competitive research; devising and driving product development and business strategy, and devising and driving the outbound marketing strategy for our products.

Team Roster

Name Contact Location Project Assignments
John Bernard jbernard at mozilla.com London, UK Director of Marketing Firefox OS
Sakina Groth sgroth at mozilla.com Boca Raton, US Product Marketing Strategy
Natalia Martinez-Winter natalia at mozilla.com Paris, France Channel Marketing Manager, MEA
Diana Livits dlivits at mozilla.com Toronto, Canada Apps Partner Marketing
Marcia Zikan mzikan at mozilla.com Sao Paulo, Brazil Channel Marketing Manager, LATAM
Vik Iya viya at mozilla.com London, UK Senior Project Manager, Firefox OS
Niran Amir namir at mozilla.com Mountain View, US Channel Marketing Manager, Firefox Marketplace
Jane Hsu jhsu at mozilla.com Taipei, Taiwan Channel Marketing Manager, China & APAC

How can you get involved?

Contact Us!

  • Product Marketing Mailing List: pmm at mozilla.com
  • Engagement Mailing List: marketing at mozilla.com
  • Team IRC Channel: #pmm

Join the Marketing Reps Program

If you are interested in becoming a Marketing Rep (as part of the Mozilla Reps - REMO program), check out these pages for more information:

Resources

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