Confirmed users, Bureaucrats and Sysops emeriti
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Papers:Sending the Right Signals: Difference between revisions
Papers:Sending the Right Signals (view source)
Revision as of 03:22, 26 January 2006
, 26 January 2006→Jane, Online
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Jane returns home from travelling, and decides to go online and plan her next trip. After using a search engine to look for recommendations, she finds herself on an unfamiliar message board. She sees a link to a website that builds custom vacation packages. Jane likes this idea, and follows the link, submits her preferences and identification information, and charges her next trip to her credit card. | Jane returns home from travelling, and decides to go online and plan her next trip. After using a search engine to look for recommendations, she finds herself on an unfamiliar message board. She sees a link to a website that builds custom vacation packages. Jane likes this idea, and follows the link, submits her preferences and identification information, and charges her next trip to her credit card. | ||
This time, when Jane had to make her assessment of trust, she had a similar set of signals to choose from. The name of the website may be a recognizable brand, or have closely matched a pattern that was familiar to Jane. The look and feel of the website may also | This time, when Jane had to make her assessment of trust, she had a similar set of signals to choose from. The name of the website may be a recognizable brand, or have closely matched a pattern that was familiar to Jane. The look and feel of the website may also matched Jane's expectation of what a professional website looks like. | ||
Sadly, however, it is entirely possible that Jane had stumbled upon a malicious website which was impersonating a legitimate travel business. Jane may have just provided that malicious user with her personal identification and credit information. | |||
= IRL vs. Online = | = IRL vs. Online = | ||