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'''Video today is *on* the web, but not *of* the web'''. Despite the innovation that's swept other online media, most video -- from information and entertainment to educational videos and user generated content -- is still trapped inside closed platforms that are difficult or impossible to search, link, quote or contextualize. We can "embed" video in pages, but only through closed-off players that are sealed off from the content around them, and that still behave much like traditional TV.<br> | '''Video today is *on* the web, but not *of* the web'''. Despite the innovation that's swept other online media, most video -- from information and entertainment to educational videos and user generated content -- is still trapped inside closed platforms that are difficult or impossible to search, link, quote or contextualize. We can "embed" video in pages, but only through closed-off players that are sealed off from the content around them, and that still behave much like traditional TV.<br> | ||
'''This traps video inside a virtual "black box," robbing it of audience and potential.''' And locking an entire branch of knowledge and creativity in closed systems that don't behave or innovate like the rest of the web. <br><br> | '''This traps video inside a virtual "black box," robbing it of audience and potential.''' And locking an entire branch of knowledge and creativity in closed systems that don't behave or innovate like the rest of the web. <br><br> | ||
= All that's set to change. Unlocking video's 21st century potential.<br> = | = All that's set to change. Unlocking video's 21st century potential.<br> = | ||
'''New open video tools and standards like HTML5 allow us to throw open this closed black box. '''And weave video right into the fabric of the social web. As big industry players move away from closed platforms like Flash, and as the devices people use to watch and produce video continue to rapidly evolve, the stars are aligning to build a more open video future. '''This represents a unique opportunity to take video in a whole new direction.''' What's needed right now are the skills and artistic vision to innovate and give the world a taste of what's possible.<br> | '''New open video tools and standards like HTML5 allow us to throw open this closed black box. '''And weave video right into the fabric of the social web. As big industry players move away from closed platforms like Flash, and as the devices people use to watch and produce video continue to rapidly evolve, the stars are aligning to build a more open video future. '''This represents a unique opportunity to take video in a whole new direction.''' What's needed right now are the skills and artistic vision to innovate and give the world a taste of what's possible.<br> | ||
= | = Introducing Mozilla's open video lab. Where hackers meet film-makers. Fall in love. And make beautiful babies.<br> = | ||
'''WebMadeMovies is bringing together the right mix of stakeholders to capture the open video opportunity'''. Using Mozilla's convening power to gather the world's most talented open video developers with independent filmmakers in an open source laboratory. Together they'll produce a series of episodes and experimental mash-ups that showcase what's possible, and create a lasting open source video toolset the world can use to innovate, adapt and build on in future.<br> | '''WebMadeMovies is bringing together the right mix of stakeholders to capture the open video opportunity'''. Using Mozilla's convening power to gather the world's most talented open video developers with independent filmmakers in an open source laboratory. Together they'll produce a series of episodes and experimental mash-ups that showcase what's possible, and create a lasting open source video toolset the world can use to innovate, adapt and build on in future.<br> | ||
Lead by open source cinema pioneer Brett Gaylor, WebMadeMovies will mash up storytelling about the open web with other social media and new open video players that marry the message to the medium. Open web tools like HTML5 video, svg, canvas, javascript and Firefox will make it possible. Cutting-edge designers, artists and filmmakers will make it mind-blowing. <br> | Lead by open source cinema pioneer Brett Gaylor, WebMadeMovies will mash up storytelling about the open web with other social media and new open video players that marry the message to the medium. Open web tools like HTML5 video, svg, canvas, javascript and Firefox will make it possible. Cutting-edge designers, artists and filmmakers will make it mind-blowing. <br> | ||
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'''***NOTE: CUT THE ENTIRE FOLLOWING PARAGRAPH?'''??<br> | '''***NOTE: CUT THE ENTIRE FOLLOWING PARAGRAPH?'''??<br> | ||
This cross-polination between developers and movie-makers will ensure the technology serves storytelling and elements filmmakers really need and can use. While exposing film-makers to a more "open source" and distributed way of working that will help them find new ways to imagine, produce and distribute their work. Students from Canada's leading technical college will dive in on hack-fests and development sprints. While independent video producers from around the world will supply the raw narrative material. Changing the culture of film by empowering producers beyond simply making and uploading video, to remix and innovate at the level of the interface and medium itself. Bringing the same "hackability" and open innovation to the culutre of film that has made open source software and web development such a success.<br> | This cross-polination between developers and movie-makers will ensure the technology serves storytelling and elements filmmakers really need and can use. While exposing film-makers to a more "open source" and distributed way of working that will help them find new ways to imagine, produce and distribute their work. Students from Canada's leading technical college will dive in on hack-fests and development sprints. While independent video producers from around the world will supply the raw narrative material. Changing the culture of film by empowering producers beyond simply making and uploading video, to remix and innovate at the level of the interface and medium itself. Bringing the same "hackability" and open innovation to the culutre of film that has made open source software and web development such a success.<br> | ||
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= Imagine video that plays like the web<br> = | = Imagine video that plays like the web<br> = | ||
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*creating bespoke interfaces that marry the medium to the message, instead of a one size fits all video player. e.g., a documentary player about the ocean that captures the fluidity and feel of water. <br> | *creating bespoke interfaces that marry the medium to the message, instead of a one size fits all video player. e.g., a documentary player about the ocean that captures the fluidity and feel of water. <br> | ||
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= "Popcorn" and "butter": open video tools that taste great. And change the web.<br> = | = "Popcorn" and "butter": open video tools that taste great. And change the web.<br> = | ||