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Overall goal of the project | Overall goal of the project | ||
* Improve Firefox Retention by creating a micro site where users can share a video with friends and family (fightagainstboredom.org) | * Improve Firefox Retention by creating a micro site where users can share a video with friends and family (fightagainstboredom.org). Users will find the micro site through email-to-a-friend, blog posts, facebook, and other outbound media. A Facebook app will be developed (by AKQA) that will allow users to add an "interingness" application to their FB page. | ||
Any pre-requisites needed (technology, server capacity, staffing, monitoring, response time, etc): | Any pre-requisites needed (technology, server capacity, staffing, monitoring, response time, etc): | ||
* Goal is to have project up and running by week of 12/24/07 | * Goal is to have project up and running by week of 12/24/07 | ||
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External dependencies | External dependencies | ||
* AKQA development time, Mozilla creative signoff and approval, video production | * AKQA development time, Mozilla creative signoff and approval, video production, facebook application development | ||
Dev environment specs | Dev environment specs | ||
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