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= Introducing Mozilla's open video lab.<br>  =
= Introducing Mozilla's open video lab. Where hackers meet film-makers. Fall in love. And make beautiful babies.<br>  =


'''WebMadeMovies is bringing together the right mix of stakeholders to capture the open video opportunity'''. We'll leverage Mozilla's convening power to create a vibrant, bustling studio  of independent filmmakers, CSS hackers, cross-media scriptwriters, Javascript wizards, PHP developers and graphic designers - all working as a team to create cutting edge web experiences. <br>
'''WebMadeMovies is bringing together the right mix of stakeholders to capture the open video opportunity'''. Using Mozilla's convening power to gather the world's most talented open video developers with independent filmmakers in an open source laboratory. Together they'll produce a series of episodes and reference implementations that showcase what's possible. And create a lasting open source video toolset the world can use to innovate, adapt and build on in future.<br>  


We're inviting storytellers to work with us to innovate not only technology, but how storytelling and narrative can evolve when woven into the web. We want to showcase what the open web can deliver as a platform that closed systems can't.
Lead by open source cinema pioneer Brett Gaylor, WebMadeMovies will mash up storytelling about the open web with other social media and new open video players that marry the message to the medium. Open web tools like HTML5 video, svg, canvas, javascript and Firefox will make it possible. Cutting-edge designers, artists and filmmakers will make it mind-blowing. <br>


To kickstart the process, we're creating a series of demos that put these ideas into action.  We've picked compelling examples of open source projects around the world to film, and are creating custom interfaces for each one that.


We've also sparked development on a set of technologies that open video needs right now, including popcorn.js - a Javascript library that lets video interact with the rest of the s web, mashing up google maps, image feeds, twitter accounts and other semantic data.
= Imagine video that behaves like the web<br>  =


Open web tools like HTML5 video, svg, canvas, javascript and Firefox will make this possible. Cutting-edge designers, artists and filmmakers will make it happen.
Imagine...  
 
= Lets Blow Up Your Video  =
 
'''Imagine... '''


*''clicking on a documentary or news subject to instantly see their Wikipedia entry''  
*''clicking on a documentary or news subject to instantly see their Wikipedia entry''  
*''searching the entire history of TV, news and film as easily as you search Google''
*''searching the entire history of TV, news and film as easily as you search Google''
* ''choosing which character the video camera should follow next<br>''
*''a teacher skipping to exactly the right moment in a two-hour educational film to answer their student's question''
*''watching a video about the Gulf oil spill recorded weeks ago -- with a map of the spill's current size right now in real time''  
*''watching a video about the Gulf oil spill recorded weeks ago -- with a map of the spill's current size right now in real time''  
*''educational films that dynamically update their content with the rest of the web, never going out of date''  
*''educational films that dynamically update their content with the rest of the web, never going out of date''  
*''entering a documentary film-maker's mind to instantly see their research and added footage''
*''exploring a 360-degree view of a volcano, cityscape or art gallery''
*''custom interfaces tailored to each film, marrying the medium to the message. Travel films that interact with your phone's GPS. A documentary about the ocean through a player that looks and feels like water.''  
*''custom interfaces tailored to each film, marrying the medium to the message. Travel films that interact with your phone's GPS. A documentary about the ocean through a player that looks and feels like water.''  
*''mashing up search and Twitter feeds with maps and news footage to create a visual monitor of what the planet is thinking about ''
*''mashing up search and Twitter feeds with maps and news footage to create a visual monitor of what the planet is thinking about ''
*''creators and audiences collaboratively producing footnotes that add a rich data layer to videos''
*''creators and audiences collaboratively producing footnotes that add a rich data layer to videos''
* ''a global community of sub-titling volunteers to internationalize the world's video library''


Open video can make all this -- and applications we can't yet imagine -- possible. Given the right tools, open standards and imagination.<br>
Open video can make all this -- and applications we can't yet imagine -- possible. Given the right tools, open standards and imagination.<br>
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