Engagement/Social/Facebook: Difference between revisions
< Engagement | Social
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* Rock Your Firefox: feature great add-ons and Personas | * Rock Your Firefox: feature great add-ons and Personas | ||
* [[Engagement/Social/Facebook/Firefox_4_Badges|Firefox 4 badges]]: share badges for participating in Firefox 4 activities | * [[Engagement/Social/Facebook/Firefox_4_Badges|Firefox 4 badges]]: share badges for participating in Firefox 4 activities | ||
* | * [[Engagement/Social/Facebook/Landing_tab|Landing tab]]: encourage new users on our page to Like us and provide some ways to participate | ||
= Measuring success = | = Measuring success = | ||
* Level of engagement: number of likes + comments, sentiment of comments | * Level of engagement: number of likes + comments, sentiment of comments | ||
* Brand presence: one of the largest and most popular brands on Facebook | * Brand presence: one of the largest and most popular brands on Facebook | ||
Revision as of 01:12, 4 April 2011
Content
- Mix of fun branded messages, engaging questions, product information, educational topics, and community spotlights
- Offer photos, video, or other media each week
- Post 4-6 updates each week
Campaigns
- Fox Cards: send us a postcard and we'll send you goodies
- "Need Help?" tab: quick reference to top support issues and access SUMO community
- Community mascots: spotlight our fun characters from across the Mozilla community
- Rock Your Firefox: feature great add-ons and Personas
- Firefox 4 badges: share badges for participating in Firefox 4 activities
- Landing tab: encourage new users on our page to Like us and provide some ways to participate
Measuring success
- Level of engagement: number of likes + comments, sentiment of comments
- Brand presence: one of the largest and most popular brands on Facebook