Webmakers/2012plans

Context

Vision: Build a generation of webmakers
Long term goal: Move tens of millions of people from using the web to making the web.

MoFo top level goals

goals = enduring statements of what we want to do and achieve, multi year

1. Grow programsthat make teens, journalists, filmmakers into web makers
2. Ship software that excites web makers, bakes in both learning and making
3. Build badges and curriculum that help web makers learn valuable skills
4. Create web sites and events that invite web makers into all we're doing
5. Tell the Mozilla story well, inspire people to get involved

Goals plus concrete 2012 objectives

objectives = short term things we will do to pursue a goal, last less than a year

1. Grow programs that make teens, journalists, filmmakers into web makers

1.1 Scale Popcorn youth media program, build in Little Brother
1.2 Expand MoJo learning lab for devs, add ‘Hackasaurus for Hacks'
1.3 Grow size and influence of Hive Learning Network in NYC
1.4 Build out Hive or similar teen program in new cities
1.5 Integrate web maker badges and content into Popcorn, MoJo, Hive

2. Ship software that excites web makers, bakes in learning and making

2.1 Build 'software lab' team inside MoFo, find strong leader
2.2 Release PopcornMaker 1.0, test in learning labs as we develop
2.3 Ship next level Hackasaurus tools, test and use w/ learners of all ages
2.4 Search for ways to expand our suite of 'code tools for learning'
2.5 Do early experiments in w/ HTML5 gaming (e.g. Paladin, RunJumpBuild)

3. Build badges and curriculum that help web makers learn valuable skills

3.1 Create and test web literacy badges for key skills
3.2 Adapt and scale Hacktivity Kit as 'web basics' program all ages
3.3 Roll this into a full 'web making' curriculum for MoJo, Popcorn, Hive
3.4 Deploy materials on multiple learning platforms, test P2PU first
3.5 Release robust version of open badges software + service

4. Create web sites and events that invite web makers into all we're doing

4.1 Build simple online hub for all Mozilla web maker activities
4.2 Roll out online platform for Hive learners and members
4.3 Build Popcorn and MoJo event models to drive learning and engagement
4.4 Run an awesome 2012 Mozilla Festival, build around learning and software
4.5 Establish baseline participation and engagement metrics and track/report

5. Tell the Mozilla story well, inspire people to get involved

5.1 Create Mozilla brand architecture, core narrative, and brand book
5.2 Deploy strong 'non-profit' elements throughout all Mozilla channels
5.3 Raise the communications bar; all senior staff post regular blog and video reports
5.4 Build public awareness of Mozilla as web-maker/learning organization