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Engagement/Websites/Firefox/Webteam/Content: Difference between revisions
Engagement/Websites/Firefox/Webteam/Content (view source)
Revision as of 15:20, 3 January 2012
, 3 January 2012→Roles and How We Work Together
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'''Laura Mesa - Product Marketing Lead''' | '''Laura Mesa - Product Marketing Lead''' | ||
Laura's role is to provide and guide the product specific content/messaging strategy and give content/messaging input. She will work with Carmen on a weekly basis. Her role is critical with regard to in product pages. She will provide ongoing guidance and support for content and design of in product pages. If necessary - Laura may also override content strategy depending for crisis communications on in product pages e.g. a security alert, major product issue. Laura M. will cover the "what" we'll talk about from a product perspective. <br><br> | Laura's role is to provide and guide the product specific content/messaging strategy and give content/messaging input. She will work with Carmen on a weekly basis. Her role is critical with regard to in product pages. She will provide ongoing guidance and support for content and design of in product pages. If necessary - Laura may also override content strategy depending for crisis communications on in product pages e.g. a security alert, major product issue. Laura M. will cover the "what" we'll talk about from a product perspective. <br><br> | ||
'''Stakeholders''' - plug into the process with the "what" they'd like to cover from a campaign, messaging standpoint. | '''Content Stakeholders''' - These are the owners of the content channels, like Social Media, Email, Snippets, etc. They will participate in decisions on what will be promoted on their channels from the content pipeline, in conjunction with the Content Lead and the Website & Product leads.<br><br> | ||
'''Campaign Stakeholders''' - plug into the process with the "what" they'd like to cover from a campaign, messaging standpoint. | |||
=== Contact the Content Editor === | === Contact the Content Editor === | ||