Firefox/Beta/GrowUsageQ1: Difference between revisions
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==Goal== | ==Goal== | ||
<b>Get Users running old builds to the latest Firefox Beta </b> | <b>Get Users running old builds to the latest Firefox Beta </b> | ||
Revision as of 18:55, 14 February 2012
Summary
- Previous Firefox Beta peaked to 1.5 ADI.
- The goal for this quarter is to push Firefox Beta ADI in the latest versions beyond 2 million.
To achieve this:
- New Acquisition via social media, snippets, mozilla.org/firefox properties and media buys
- Get users running old beta builds to the latest Firefox Beta
- Increase Awareness on how users can provide feedback
Goal
Get Users running old builds to the latest Firefox Beta
Low: 250,000
- Need 16% uptake
Mid: 325,000
- Need 22% uptake
High: 400,000
- Need 26% uptake
Details
Get Users running old beta builds to the latest Firefox Beta
- push firefox beta update to users running <11 beta builds
Action Items
Get Users running old beta builds to the latest Firefox Beta