Webmaker/Press: Difference between revisions

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__NOTOC__
<h2>What is Mozilla Webmaker?</h2>
 
<b>Mozilla Webmaker: Make something amazing with the web. Learning as you go.</b>
[[File:Mozilla Webmaker press banner.002.jpg]]<br>
* Webmaker offers tools, projects and community that helps youth and novices make something amazing with the web -- from their first web page, to interactive videos, to 3D animations, to understanding the core building blocks that make the web work.  
<b>Planning, strategy, messaging and resources for storytelling & press</b>
* It's learning through fun making and doing. A fresh new approach to teaching technology and digital literacy.  
===[https://wiki.mozilla.org/Festival2012 Mozilla Festival 2012]===
* The goal: empower a new generation of digital creators and "webmakers."
Making, Freedom and the Web |
* Mozilla wants to help millions of people move from *using* the web to *making* the web. Giving them the skills they need to take greater control of their online lives, spread digital literacy, and creating a more web literate planet.  
November 9 - 11, 2012
http://media.smashingmagazine.com/wp-content/uploads/2012/09/mozilla-webmaker.jpg
London, UK | Ravensbourne
<br><b>Webmaker has four key ingredients:</b>
 
* 1) <b>Tools</b>. Authoring tools and software. There are three core Webmaker tools: Popcorn, Thimble, and the X-Ray Goggles. Popcorn enhances and remixes web video. Thimble makes it easy for anyone to start creating web pages, learning as they go. The X-Ray Goggles make it easy for you to see how the building blocks of the web work. https://webmaker.org/tools
=== DRAFT ONLY -- NOT YET READY FOR SHARING ===
* 2) <b>Projects</b>. Practical starter projects, how-tos and recipes. Designed to help youth and novices make something amazing with the web fast. From tweaking your blog template to building apps that can change the world. https://webmaker.org/projects
<b>Questions? Press inquiries?</b><br>
* 3) <b>Community</b>. A global community of youth, digital creators, and especially INSTRUCTORS and EDUCATORS. People involved in teaching web skills and spreading digital literacy. Webmaker is more than a product -- it's a big tent for everyone involved in teaching tech and digital skills. https://webmaker.org/events
<b>Contact Matt Thompson</b>, Communications Director, Mozilla Foundation
* 4) <b>NEW: Badges</b>. <b>These will be announced for the first time at the Mozilla Festival</b>. Webmaker Badges provide *recognition* and visual achievements for the skills learners acquire through Webmaker. Like Boy or Girl Scouts for the web. It's a whole new way to teach, learn and certify digital skills.
matt [at] mozillafoundation [dot] org or @OpenMatt
 
== Planning ==
* [https://wiki.mozilla.org/Festival2012 <b>Mozilla Festival wiki</b>.] Latest schedule, speakers, logistics, etc.
* [https://etherpad.mozilla.org/PR <b>Rough notes</b>]. Etherpad. Notes & questions on Mozilla Festival press strategy.
* [https://etherpad.mozilla.org/codered <b>UK web literacy coalition.</b>] Etherpad. Early planning & messaging notes. Rough notes on strategy, messaging. Mozilla + various UK allies working on web literacy.
* <b>[https://etherpad.mozilla.org/uk-strategy UK Webmaker strategy.]</b> Etherpad. Rough notes on UK strategy.
 
== Calendar ==
* <b>DATE.</b> Mozilla Festival web site / registration is live.
* <b>Sep 22 / 23.</b> Global Code Share. Wrap-up to Mozilla Webmaker's "Summer Code Party." Will include event at Mozilla London office. 600+ events for youth and others around the world ran since June 23, spread across 77 countries. The start of a global movement.
* <b>DATES?</b> <b>Pre-Festival hack days?</b>  
** <b>Current list of community-organized events in the UK.</b> Live database. Mix of official and unofficial learning hams and hack days.
** What other events are already planned? Hack day(s) / learning jams that help us reach out to press before the Festival. a) In a school, b) informal learning / after-school c) a demo / learning day for journalists themselves. d) include “celebs”?)
* <b>DATE</b>. Future of the Web Summit. Gathering thought leaders to discuss the Web's future. + addressing the UK's web literacy gap.
* <b>DATE</b>. [https://wiki.mozilla.org/Webmaker/MozFest_press_event Mozilla Festival press event.] At Mozilla London office.
* <b>Other Webmaker events</b>. Learning jams, hack days, etc. A live list of all Mozilla Webmaker events in the UK from Sep - November. With links to logistics, registration, etc.
 
== Story ==
* [https://wiki.mozilla.org/Webmaker/Messaging <b>Key Messages</b>]. Mozilla Webmaker & Mozilla Festival messaging. Taking shape here. Rough notes. Updating frequently.
 
== Assets ==
<b>Press</b>
* Press package
* Press releases
* Latest press coverage
 
<b>News</b>
* Mozilla Webmaker blog
* Mozilla Festival blog
* Mozilla Webmaker & Festival social media channels
* [https://etherpad.mozilla.org/Communications-MozFest MozFest Communications Booth]


<b>Assets</b>
<b>Assets</b>
* videos
* SPOKESPERSON: Mark Surman, Executive Director, Mozilla. Or Matt Thompson, Communications Director, Mozilla Foundation @OpenMatt matt [at] mozillafoundation [dot] org
* images
* CONTACT DETAILS: 1 416 577 2080
* demos + sample projects created by youth
* <b>QUOTES</b>:
* logos
** "Mozillians are people who make things. Moving people from consumption to creation is Mozilla’s goal.” – Mitchell Baker, Mozilla Chair / Chief Lizard Wrangler
* reports, research and documents
** "We want <em>everyone</em> to tap the full creative power of the web. It’s not just about tech. It’s about anyone and everyone interested in the possibilities the web has to offer, coming together and sharing their skills and expertise." -- Mark Surman, Executive Director, Mozilla
** [https://wiki.mozilla.org/images/f/f5/The_Royal_Society_--_2012-01-12-Summary.pdf Royal Society report on ICT.] <em>Shut down or restart? The way forward for computing in UK schools</em>
** “The web is becoming the world’s second language, and a vital 21st century skill — as important as reading, writing and arithmetic. It’s crucial that we give people the skills they need to understand, shape and actively participate in that world, instead of just passively consuming it. That maker spirit and open ethos is vital to Mozilla, our partners, and the web.” -- Mark Surman, Executive Director, Mozilla
 
* MARK SURMAN BIO: A community activist and technology executive of 20+ years, Mark currently serves as the Executive Director at Mozilla, makers of Firefox and one of the largest social enterprises in the world. At Mozilla, he is focused on using the open technology and ethos of the web to transform fields such as education, journalism and filmmaking. Mark has overseen the development of Popcorn.js, which Wired has called the future of online video; the Open Badges initiative, launched by the US Secretary of Education; and the Knight Mozilla News Technology Partnership, which seeks to reinvent the future of digital journalism. Prior to joining Mozilla, Mark was awarded one of the first Shuttleworth Foundation fellowships, where he explored the application of open principles to philanthropy.  
<b>Links</b>
* <b>Mozilla Webmaker site</b>. Tools. Projects. Events. News.
* <b>Mozilla Festival site</b>.
 
== Spokespeople ==
* List of spokespeople.


== Quotes ==
* '''LOGOS'''<nowiki>: </nowiki>[https://www.dropbox.com/sh/cxg55av4l60140g/uBUGwDaQoA Mozilla Festival] | [https://assets.mozillalabs.com/Brands-Logos/Webmaker/ Mozilla Webmaker] | [https://blog.mozilla.org/press/media-library/ Mozilla and Firefox]
<b>Bank of quotes</b> from Mozilla, teachers, youth, developers, thought-leaders, policymakers


== Calls to Action ==
* '''Photos'''<nowiki>: </nowiki>[http://www.flickr.com/photos/mozilladrumbeat/favorites/ Mozilla Flickr favorites] | Best from last year's Mozilla Festival [http://www.flickr.com/photos/mozilladrumbeat/galleries/72157627965849097/ 1] [http://www.flickr.com/photos/mozilladrumbeat/galleries/72157627966228025/ 2] [http://www.flickr.com/photos/mozilladrumbeat/galleries/72157627967420803/ 3] | Best of Mozilla Webmaker [http://www.flickr.com/photos/mozilladrumbeat/galleries/72157631590359710/ 1] [http://www.flickr.com/photos/mozilladrumbeat/galleries/72157631590759165/ 2] | [http://www.flickr.com/photos/mozilladrumbeat/galleries/72157629520245479/ Photos approved for press use]
* 1) Try out a Webmaker project. Make something amazing on the web, learning a little along the way.
* '''Poster and postcard'''. [https://www.dropbox.com/sh/pyt67gusp3r92gk/aMhlTdGiO_ Source files] + [http://www.google.com/webfonts#UsePlace:use/Collection:Open Sans OpenSans font] '''
* 2) Host your own learning event. In your classroom, local library, community center, or your own kitchen.  
* VIDEOS: http://www.mozilla.org/en-US/webmaker/videos/
* 3) Connect with others working on web literacy issues in the UK.  
* USEFUL LINKS:
* 4) Participate in the 2012 Mozilla Festival. Gathering thought leaders shaping the future of making and learning with the web.
** About Mozilla Webmaker https://webmaker.org/en-US/about/
* 5) Get in touch.
** Mozilla Webmaker launch press release https://webmaker.org/en-US/about/
** Mozilla Festival press page http://mozillafestival.org/press/
** Additional Mozilla Festival assets http://mozillafestival.org/share/

Latest revision as of 20:32, 22 October 2012

What is Mozilla Webmaker?

Mozilla Webmaker: Make something amazing with the web. Learning as you go.

  • Webmaker offers tools, projects and community that helps youth and novices make something amazing with the web -- from their first web page, to interactive videos, to 3D animations, to understanding the core building blocks that make the web work.
  • It's learning through fun making and doing. A fresh new approach to teaching technology and digital literacy.
  • The goal: empower a new generation of digital creators and "webmakers."
  • Mozilla wants to help millions of people move from *using* the web to *making* the web. Giving them the skills they need to take greater control of their online lives, spread digital literacy, and creating a more web literate planet.

mozilla-webmaker.jpg
Webmaker has four key ingredients:

  • 1) Tools. Authoring tools and software. There are three core Webmaker tools: Popcorn, Thimble, and the X-Ray Goggles. Popcorn enhances and remixes web video. Thimble makes it easy for anyone to start creating web pages, learning as they go. The X-Ray Goggles make it easy for you to see how the building blocks of the web work. https://webmaker.org/tools
  • 2) Projects. Practical starter projects, how-tos and recipes. Designed to help youth and novices make something amazing with the web fast. From tweaking your blog template to building apps that can change the world. https://webmaker.org/projects
  • 3) Community. A global community of youth, digital creators, and especially INSTRUCTORS and EDUCATORS. People involved in teaching web skills and spreading digital literacy. Webmaker is more than a product -- it's a big tent for everyone involved in teaching tech and digital skills. https://webmaker.org/events
  • 4) NEW: Badges. These will be announced for the first time at the Mozilla Festival. Webmaker Badges provide *recognition* and visual achievements for the skills learners acquire through Webmaker. Like Boy or Girl Scouts for the web. It's a whole new way to teach, learn and certify digital skills.

Assets

  • SPOKESPERSON: Mark Surman, Executive Director, Mozilla. Or Matt Thompson, Communications Director, Mozilla Foundation @OpenMatt matt [at] mozillafoundation [dot] org
  • CONTACT DETAILS: 1 416 577 2080
  • QUOTES:
    • "Mozillians are people who make things. Moving people from consumption to creation is Mozilla’s goal.” – Mitchell Baker, Mozilla Chair / Chief Lizard Wrangler
    • "We want everyone to tap the full creative power of the web. It’s not just about tech. It’s about anyone and everyone interested in the possibilities the web has to offer, coming together and sharing their skills and expertise." -- Mark Surman, Executive Director, Mozilla
    • “The web is becoming the world’s second language, and a vital 21st century skill — as important as reading, writing and arithmetic. It’s crucial that we give people the skills they need to understand, shape and actively participate in that world, instead of just passively consuming it. That maker spirit and open ethos is vital to Mozilla, our partners, and the web.” -- Mark Surman, Executive Director, Mozilla
  • MARK SURMAN BIO: A community activist and technology executive of 20+ years, Mark currently serves as the Executive Director at Mozilla, makers of Firefox and one of the largest social enterprises in the world. At Mozilla, he is focused on using the open technology and ethos of the web to transform fields such as education, journalism and filmmaking. Mark has overseen the development of Popcorn.js, which Wired has called the future of online video; the Open Badges initiative, launched by the US Secretary of Education; and the Knight Mozilla News Technology Partnership, which seeks to reinvent the future of digital journalism. Prior to joining Mozilla, Mark was awarded one of the first Shuttleworth Foundation fellowships, where he explored the application of open principles to philanthropy.