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Retention: Difference between revisions
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→Firefox Retention 12 point plan
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[http://wiki.mozilla.org/images/7/7d/Retention_Plan_1.png Slide examples] | [http://wiki.mozilla.org/images/7/7d/Retention_Plan_1.png Slide examples] | ||
*Project Coordinator: Mike Beltzner | *Project Coordinator: Mike Beltzner | ||
'''2. Force the Firefox icon to easier to find location''' | '''2. Force the Firefox icon to easier to find location''' | ||
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*Project Coordinator: Mike Beltzner | *Project Coordinator: Mike Beltzner | ||
*Lead: Jim Mathies | *Lead: Jim Mathies | ||
'''3. Alter the default browser settings path for better user choice''' | '''3. Alter the default browser settings path for better user choice''' | ||
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Being tracked in ([https://bugzilla.mozilla.org/show_bug.cgi?id=392137 bug 392137]). Comments on [http://wiki.mozilla.org/Talk:Retention#concerns_over_taking_over_the_default Discussion page]. | Being tracked in ([https://bugzilla.mozilla.org/show_bug.cgi?id=392137 bug 392137]). Comments on [http://wiki.mozilla.org/Talk:Retention#concerns_over_taking_over_the_default Discussion page]. | ||
'''4. Major outbound brand marketing program driving brand recognition and differentiation''' | '''4. Major outbound brand marketing program driving brand recognition and differentiation''' | ||
*Project Owner: JT | *Project Owner: JT | ||
'''5. Improve download page and first run pages''' [http://www.huggybite.com/firefox/Proofs_ABFollowupPages/R6/FirstRunR6_p1PC.jpg Slide example 1] | '''5. Improve download page and first run pages''' [http://www.huggybite.com/firefox/Proofs_ABFollowupPages/R6/FirstRunR6_p1PC.jpg Slide example 1] | ||
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*Project Owners: David and John | *Project Owners: David and John | ||
*New download and first run pages to be live in en-US by end of August. | *New download and first run pages to be live in en-US by end of August. | ||
'''6. Launch support.mozilla.com''' | '''6. Launch support.mozilla.com''' | ||
[http://support-stage.mozilla.org SUMO] | [http://support-stage.mozilla.org SUMO] | ||
*Project Owners: JT | *Project Owners: JT | ||
'''7. Make common plug-ins work out of the box''' | '''7. Make common plug-ins work out of the box''' | ||
*Project Owner: dmose | *Project Owner: dmose | ||
'''8. Make add-ons and personas more accessible''' | '''8. Make add-ons and personas more accessible''' | ||
*Project Owner: cbeard | *Project Owner: cbeard | ||
'''9. Make the web feel more human''' | '''9. Make the web feel more human''' | ||
[http://wiki.mozilla.org/images/5/5b/Retention_Plan_2.017.png Slide example] | [http://wiki.mozilla.org/images/5/5b/Retention_Plan_2.017.png Slide example] | ||
*Project Owner: Beltzner | *Project Owner: Beltzner | ||
'''10. Improve messaging through communication channels''' | '''10. Improve messaging through communication channels''' | ||
*Project Owner: JT and John Slater | *Project Owner: JT and John Slater | ||
'''11. Stickier start page''' | '''11. Stickier start page''' | ||
*Project Manager: Basil | *Project Manager: Basil | ||
'''12. Explore Changing the Firefox icon <i>image</i> to closer resemble the action of getting to web''' | '''12. Explore Changing the Firefox icon <i>image</i> to closer resemble the action of getting to web''' | ||
*Please note that this is different than #1. #1 refers to the icon label, which is currently "Mozilla Firefox." #12 refers to changing the actual image. | *Please note that this is different than #1. #1 refers to the icon label, which is currently "Mozilla Firefox." #12 refers to changing the actual image. | ||