Engagement/Social/Metrics

Facebook (English posts)

• Excellent
  • Over 3% virality (how viral a post is)
  • More than 5000 likes
  • More than 700 comments
• Good
  • 1.5 - 2% virality
  • More than 1500 likes
  • Over 500 comments
• Poor
  • Under 1% virality
  • Less than 750 likes
  • Less than 30 shares

The number of likes, comments, and shared are publicly visible below the post on Facebook. The virility score can be found on the Facebook Insights page (you must be a Page admin to view).

Twitter (English posts)

• Excellent: More than 100 retweets
• Good: More than 50 retweets
• Poor: Less than 20 retweets

The number of retweets for a specific tweet can viewed on that tweet's permalink (example). For posts with over 50 retweets, the number can be retrieved in CoTweet.