User:Adriana.ibarra

My name is Adriana Ibarra and I work for Act-On Software as an eLearning Content developer in their training department. Act-On Software is the world's fastest growing marketing automation company; its cloud-based marketing automation platform is the foundation of successful marketing campaigns everywhere – from small, simple and direct, to complex globally implemented programs. Act-On's technology features an Instant-On™ database for accelerated campaign implementation; an easy, highly intuitive user interface; and a comprehensive, feature-rich solution set. This includes a best-in-class email engine with one-click integration to leading web conferencing and CRM solutions; tools for website visitor tracking, lead scoring, lead nurturing and social media prospecting; design tools for web forms, landing pages and emails; and more. Act-On was created to empower businesses to effectively market online at a fraction of the effort and cost incurred by more complicated systems. Act-On introduced a solution that was far more powerful yet easy enough and intuitive enough that a marketer could use it without help from the IT department.

The training department has been tasked with developing a certification program that will provide instruction and training to aid in the acquisition of knowledge, skills, or competencies within the Act-On platform. With our course certification, our users will benefit from a structured development plan that will promote users use as they gain knowledge of the platform and begin full independent implementation of the platform.

The use of badges will empower Act-On users to reach their most ambitious marketing and sales strategies by providing the confidence necessary to adopt the Act-On platform, develop professionally, become better marketers and Act-On champions.