Campaign Summary
More campaign details and brief can be found here: wiki.mozilla.org/Mobile/Fennec/CameraCampaignBrief
Objectives and KPIs
Increase awareness of Firefox for Android and drive engagement
- [P1] photos shared, download conversions
- [P2] campaign impressions, CTR to /mobile, bounce rate
Metrics:
Campaign Details
User Flow
Marketing Plan
Timeline
Other brainstorm stuff
Campaign name brainstorm:
Snap the Web
Shutter
Frames
Web frames