Firefox/Beta/GrowUsageQ1

Summary

• Previous Firefox Beta peaked to 1.5 ADI.
• The goal for this quarter is to push Firefox Beta ADI in the latest versions beyond 2 million.

To achieve this:

• New Acquisition via social media, snippets, mozilla.org/firefox properties and media buys
• Get users running old beta builds to the latest Firefox Beta
• Increase Awareness on how users can provide feedback

Goal

This wiki will focus on:

• Getting users running old beta versions to the latest Firefox Beta
• Increase awareness on how users provide feedback

Get Users running old builds to the latest Firefox Beta

Low: 250,000

• Need 16% uptake

Mid: 325,000

• Need 22% uptake

High: 400,000

• Need 26% uptake

Details

Get Users running old beta builds to the latest Firefox Beta

• push firefox beta update to users running <11 beta builds

Increase Awareness on how users can provide feedback

• Beta What's Page
• Beta First Run Page
• Aurora What's Page
• Aurora First Run Page

Action Items

Get Users running old beta builds to the latest Firefox Beta