EU MozCamp 2009/DrumBeat/Group3/
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< EU MozCamp 2009 | DrumBeat
This content was created as part of a brainstorming session at MozCamp Eu 2009
Contents
Title
Kiss IE6 Goodbye: End the Pain
or
- "Kiss IE6 Goodbye"
- IE6 R.I.P. August 27, 2001 to August 27, 2010
- IE6 “Obituary Notice”
1 Sentence Summary
Get major websites and developers to sign up to a "no guarantee of support for IE6 after <date>", and use this as leverage in the “Upgrade the Web” process.
Goals
- Reduce number of IE installations to an ignorable percentage
- Give web developers great joy
- Reduce costs at web companies
- Enable users to enjoy the full benefits of the web
- (Include a couple sexy examples or pain points here? How will the web be more awesome once IE6 is extinct?)
- Make it easy for evangelists to pressure & help IT departments
Audience
- End users still using IE6
- Businesses with websites, particularly large web properties
- IT departments managing IE6 deployments
- Web developers, bloggers, and anyone who runs a web site
- Evangelists to pressure & help IT departments
Potential Partners
- Prominent / popular sites who agree to sign up to stop supporting IE6
- Tech bloggers & Internet taste makers?
- The big tech blogs, trade publications, and web sites (Slashdot, TechCrunch, boing boing? etc.) so that we can create buzz and awareness around IE6’s “death day?”
Activities
- Wage a robust online campaign (Bongo), beginning with a simple one-page website:
IE6 makes web developers miserable and keeps users from experiencing the full power of the web. After
28th August 2010
the following websites will no longer guarantee to support IE 6:
YouTube [logo] Facebook [logo] 37Signals [logo] Wikipedia Digg Slashdot Orkut .... <list of hundreds of companies>
Could also include a simple countdown clock or widget counting down to IE6’s demise
- "Behind the scenes" lobbying to get this list of major sites on board
- Get the big online properties on board to use as a hammer and a magnet
- Combined with a robust online campaign to get hundreds of thousands other smaller sites on board
- Engage large numbers of people to step up and say, "I'm a part of this!"
- Target web properties that are "mission critical" to many businesses as added push to switch
- e.g., getting Salesforce.com (or financial news feeds, or accounting applications) on board may be more impactful than Facebook -- because business IT managers have a more direct incentive to insure these business-critical sites are supported
- Include support for small events (Conga), with slides and talking points that make it easy for local developers to raise awareness and spread the word in their own communities
Metrics
- Reduce number of IE6 installations
- Current: <metric>
- Target: <metric>
- Reduce costs at web companies
- (Can we give a quick example? Or suggest a <metric>?)
- Others?