Websites/Mozilla.org/Roadmap 2011/Q2

Rough list of Q2 projects:

Make our website great

• Incorporate our new brand promise and brand positioning into all main pages
• Improve copy to be more readable and scannable
• Add social proof to key product pages
• Establish clear differentiators on key product pages
• Create a "why download?" page explaining why people should download and try Firefox
• Add key videos to high traffic pages explaining our brand promise
• Come up with creative ways to communicate what Mozilla is besides Firefox, and why people should care about Mozilla

Domain Change

Planning doc at Mozilla.org/Roadmap 2011/Domain change.

• change mozilla.com and all subpages to mozilla.org/firefox (and the appropriate subpages)
  • bugs: 610496
• change blog.mozilla.com to blog.mozilla.org
  • bugs:
• change support.mozilla.com to support.mozilla.org
  • bugs:
• clean up mozilla.com/mozilla.org duplicate content
  • bugs:

Mozilla.org Redesign

• bring mozilla.org into greater visual consistency (header, etc) with the Firefox product site
  • Migrate legacy content to allow for redesign and adding of staging site (bug 618077)

Dynamic Content

• phase 2

Universal Footer

• joining the sites

Drumbeat & Thunderbird

• Build out mozilla.org/drumbeat section
• Start with mozilla.org/thunderbird transition

Regional Community Sites

• cleanup

Web Team Work Week

Website workweek in Mountain View to gather as a team and tackle such projects as:

• Work on the domain name change as a group
  
• Roadmap planning - architecture and technical assesments
  
• Triage the bug backlog - currently 400 open bugs
  
• Much, much, more

Either combine or connect this to the all-hands work week in April, depending on how much open work time we'll actually have during that week. Tentative dates for company wide all-hands is: April 4-8 or April 18-22.