Websites/Mozilla.org/Roadmap 2011/Q2: Difference between revisions

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= Goals =
(because goals are awesome!)
# Promote brand promise and message on our website
# Develop user stories and adjust information architecture to support them
# Create a successful mobile experience on our website
= Creative Team's Goals =
= Creative Team's Goals =
(huzzah!)
(huzzah!)

Revision as of 00:30, 19 March 2011

Creative Team's Goals

(huzzah!)

  1. Communicate Brand Positioning
  2. Promote Developer Awesomeness
  3. Establish Accessibility Excellence
  4. Measure User Happiness
  5. Adapt to Rapid Product Release Cycles


Rough list of Q2 projects (NOT FINAL):

Communicate Brand Positioning

  • complete .org/.com merge for Firefox product site
  • improve conversion on Firefox landing page b x% with testing & measurement (applies to measure user happiness)
  • improve brand awareness on Firefox landing page by x% with testing & measurement (applies to measure user happiness)
  • create brand style guide (possibly not a web team project but a Flux Team product)

Promote Developer Awesomeness

  • 3 mini HTML5 projects (note: one will be executed in a hackathon over work week)
  • integrate new product processes with engineering infrastructure
  • dynamic content project(s)

Establish Search Excellence

  • Sitemap
  • SEO/tag strategy
  • Standards compliance

Note: All of the above will be part of a checklist of excellence that we will use alongside all projects.

Measure User Happiness

  • design research (eye tracking, user testing)
  • centralize a web metrics dashboard


Mobile

  • Develop world-class mobile experience on the Firefox product site
  • Increase conversion to download
  • (Need input from Dev Team here on mobile clients we'll be shooting for and ideas around fancy CSS, etc.)

Adapt to Rapid Product Release Cycles

  • Successfully launch FX5 on the website

Website Onsite: Mozilla Web Team Onsite (April 11-13)

A 3-day working onsite in Mountain View to gather as a team and tackle such projects as:

Possible Agenda Topics

  • Work on the domain name change as a group - [at least 2 meetings around that]
  • Overarching goal setting/planning - Q2 & Q3
  • Post-mort on bi-monthly release cycles - what can we do better?
  • Roadmap planning - architecture and technical assesments
  • Triage the bug backlog - currently 400 open bugs
  • Much, much, more

It's gonna be good!

Note: See this Etherpad for more detailed planning and agenda topics: http://etherpad.mozilla.com:9000/abGpzXBP2g

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