Websites/Mozilla.org/Roadmap 2011/Q1/Firefox: Difference between revisions

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The overall idea is that the visual refresh is the beginning of the project rather than the end (as has been the case with past refreshes). The list below details a series of projects that are needed to get the site ready for Firefox 4. Once we've confirmed the available resources, we should group these into a series of bi-weekly releases. Note: this page only covers changes to the core product site...does not include other work on mozilla.org or tasks specific to upcoming marketing campaigns.
The overall idea is that the visual refresh is the beginning of the project rather than the end (as has been the case with past refreshes). The list below details a series of projects that are needed to get the site ready for Firefox 4. Once we've confirmed the available resources, we should group these into a series of bi-weekly releases. Note: this page only covers changes to the core product site...does not include other work on mozilla.org or tasks specific to upcoming marketing campaigns.


= Engagement =
The following projects are listed in rough chronological order.
 
= Release Calendar =
 
This is subject to change, but the current release schedule looks like this:
 
* [https://bugzilla.mozilla.org/buglist.cgi?resolution=---&resolution=FIXED&resolution=INVALID&resolution=WONTFIX&resolution=DUPLICATE&resolution=WORKSFORME&resolution=INCOMPLETE&resolution=EXPIRED&resolution=MOVED&query_format=advanced&bug_status=UNCONFIRMED&bug_status=NEW&bug_status=ASSIGNED&bug_status=REOPENED&bug_status=RESOLVED&bug_status=VERIFIED&bug_status=CLOSED&component=www.mozilla.com&product=Websites&target_milestone=1.0 1.0] (newsletter fixes, post-launch cleanup, misc bugs) - 1/11/11
* [https://bugzilla.mozilla.org/buglist.cgi?resolution=---&resolution=FIXED&resolution=INVALID&resolution=WONTFIX&resolution=DUPLICATE&resolution=WORKSFORME&resolution=INCOMPLETE&resolution=EXPIRED&resolution=MOVED&query_format=advanced&bug_status=UNCONFIRMED&bug_status=NEW&bug_status=ASSIGNED&bug_status=REOPENED&bug_status=RESOLVED&bug_status=VERIFIED&bug_status=CLOSED&component=www.mozilla.com&product=Websites&target_milestone=1.1 1.1] (revised header, newsletter tweaks on FR/WN, misc bugs) - 1/25/11
* [https://bugzilla.mozilla.org/buglist.cgi?resolution=---&resolution=FIXED&resolution=INVALID&resolution=WONTFIX&resolution=DUPLICATE&resolution=WORKSFORME&resolution=INCOMPLETE&resolution=EXPIRED&resolution=MOVED&query_format=advanced&bug_status=UNCONFIRMED&bug_status=NEW&bug_status=ASSIGNED&bug_status=REOPENED&bug_status=RESOLVED&bug_status=VERIFIED&bug_status=CLOSED&component=www.mozilla.com&product=Websites&target_milestone=1.2 1.2] (HTML5 enhancements, other bugs TBD) - 2/8/11
* [https://bugzilla.mozilla.org/buglist.cgi?resolution=---&resolution=FIXED&resolution=INVALID&resolution=WONTFIX&resolution=DUPLICATE&resolution=WORKSFORME&resolution=INCOMPLETE&resolution=EXPIRED&resolution=MOVED&query_format=advanced&bug_status=UNCONFIRMED&bug_status=NEW&bug_status=ASSIGNED&bug_status=REOPENED&bug_status=RESOLVED&bug_status=VERIFIED&bug_status=CLOSED&component=www.mozilla.com&product=Websites&target_milestone=1.3 1.3] (HTML5 enhancements, other bugs TBD) - 2/22/11
* [https://bugzilla.mozilla.org/buglist.cgi?resolution=---&resolution=FIXED&resolution=INVALID&resolution=WONTFIX&resolution=DUPLICATE&resolution=WORKSFORME&resolution=INCOMPLETE&resolution=EXPIRED&resolution=MOVED&query_format=advanced&bug_status=UNCONFIRMED&bug_status=NEW&bug_status=ASSIGNED&bug_status=REOPENED&bug_status=RESOLVED&bug_status=VERIFIED&bug_status=CLOSED&component=www.mozilla.com&product=Websites&target_milestone=1.4 1.4] (Fx4 content, download counter, other launch-specific bugs) - whenever Fx4 launches
* [https://bugzilla.mozilla.org/buglist.cgi?resolution=---&resolution=FIXED&resolution=INVALID&resolution=WONTFIX&resolution=DUPLICATE&resolution=WORKSFORME&resolution=INCOMPLETE&resolution=EXPIRED&resolution=MOVED&query_format=advanced&bug_status=UNCONFIRMED&bug_status=NEW&bug_status=ASSIGNED&bug_status=REOPENED&bug_status=RESOLVED&bug_status=VERIFIED&bug_status=CLOSED&component=www.mozilla.com&product=Websites&target_milestone=1.5 1.5] (www.mozilla.org and www.mozilla.org merge -- will be spread out over several releases but all issues in this bucket for now) - after Fx4 launches
 
= Engagement =
 
*Enhancements to email signup flow  
*Enhancements to email signup flow  
**bugs: [https://bugzilla.mozilla.org/show_bug.cgi?id=617648 617648]
**bugs: [https://bugzilla.mozilla.org/show_bug.cgi?id=617648 617648]  
*Other newsletter management
*Other newsletter management  
**bugs: [https://bugzilla.mozilla.org/show_bug.cgi?id=612458 612458], [https://bugzilla.mozilla.org/show_bug.cgi?id=610049 610049], [https://bugzilla.mozilla.org/show_bug.cgi?id=617773 617773], [https://bugzilla.mozilla.org/show_bug.cgi?id=617784 617784], [https://bugzilla.mozilla.org/show_bug.cgi?id=617227 617227], [https://bugzilla.mozilla.org/show_bug.cgi?id=617225 617225], [https://bugzilla.mozilla.org/show_bug.cgi?id=617229 617229]
**bugs: [https://bugzilla.mozilla.org/show_bug.cgi?id=612458 612458], [https://bugzilla.mozilla.org/show_bug.cgi?id=610049 610049], [https://bugzilla.mozilla.org/show_bug.cgi?id=617773 617773], [https://bugzilla.mozilla.org/show_bug.cgi?id=617784 617784], [https://bugzilla.mozilla.org/show_bug.cgi?id=617227 617227], [https://bugzilla.mozilla.org/show_bug.cgi?id=617225 617225], [https://bugzilla.mozilla.org/show_bug.cgi?id=617229 617229]  
*Content changes on First Run/What's New
**bugs: [https://bugzilla.mozilla.org/show_bug.cgi?id=620554 620554] 
 
= Metrics & Tracking  =


= Metrics & Tracking =
*Site promo tagging  
*Site promo tagging  
**bugs:  
**bugs: [https://bugzilla.mozilla.org/show_bug.cgi?id=620705 620705]
*Update Webtrends JS file  
*Update Webtrends JS file  
**bugs: [https://bugzilla.mozilla.org/show_bug.cgi?id=616567 616567]  
**bugs: [https://bugzilla.mozilla.org/show_bug.cgi?id=616567 616567]  
*Email conversion  
*Email conversion  
**bugs: [https://bugzilla.mozilla.org/show_bug.cgi?id=616216 616216], [https://bugzilla.mozilla.org/show_bug.cgi?id=616212 616212]
**bugs: [https://bugzilla.mozilla.org/show_bug.cgi?id=616216 616216], [https://bugzilla.mozilla.org/show_bug.cgi?id=616212 616212]  
*Homepage Survey
**bug: [https://bugzilla.mozilla.org/show_bug.cgi?id=620501 620501]
 
= Optimizations  =


= Optimizations =
*Homepage  
*Homepage  
**need to add design/brand flair while maintaining (or increasing) existing conversion rate  
**need to add design/brand flair while maintaining (or increasing) existing conversion rate  
**tweak copy  
**tweak copy  
**add download counter (or static "More than XX Billion Downloads" message)  
**add download counter (or static "More than XX Billion Downloads" message)  
**bugs: [https://bugzilla.mozilla.org/show_bug.cgi?id=618207 618207]
**bugs: [https://bugzilla.mozilla.org/show_bug.cgi?id=618207 618207] [https://bugzilla.mozilla.org/show_bug.cgi?id=620574 620574]  
*First Run/What's New  
*First Run/What's New  
**further performance enhancements needed  
**further performance enhancements needed  
**bugs: [https://bugzilla.mozilla.org/show_bug.cgi?id=589315 589315], [https://bugzilla.mozilla.org/show_bug.cgi?id=613206 613206]
**bugs: [https://bugzilla.mozilla.org/show_bug.cgi?id=589315 589315], [https://bugzilla.mozilla.org/show_bug.cgi?id=613206 613206], {{bug|620704}}


= Universal Header =
= Universal Header =
*UI improvements  
*visual & UI improvements  
**need to smooth over any issues caused by the common header (such as AMO or SUMO users clicking on the logo in the upper left expecting to return to those individual homepages but going to the main Firefox one instead)
**need to smooth over any usability issues caused by the common header
**bugs:  
**explore "header tab" option with expandable full header for AMO & SUMO
**change "Features" to "Desktop", slight menu tweaks for Desktop & Mobile sections
**install better breadcrumb trails
**bugs: [https://bugzilla.mozilla.org/show_bug.cgi?id=619986 619986]
*Possible visual design refinements
*Possible visual design refinements
** would include replacing Mozilla image file with an open font
** would include replacing Mozilla image file with an open font
Line 37: Line 60:


= Dynamic Content  =
= Dynamic Content  =
* Targeting proof of concept
 
**address visitors in a customized way based on feature adoption - addons, personas, sync, mobile, etc. Determine which targeting options are most viable and test initial capabilities (pending privacy and technical limitations from within the browser).
*Targeting proof of concept  
**bugs:
**address visitors in a customized way based on feature adoption - addons, personas, sync, mobile, etc. Determine which targeting options are most viable and test initial capabilities (pending privacy and technical limitations from within the browser).  
**bugs: {{bug|592431}}
*Develop JS library for embedding on external site pages
**Easy to use js lib that, when included, can be pointed at an empty div to populate it based on env variables
**bugs:  
*Dynamic snippets on Firefox 4 start page  
*Dynamic snippets on Firefox 4 start page  
**launch locally hosted snippets with Firefox 4  
**launch locally hosted snippets with Firefox 4  
**localize and build in ability for geographic targeting, and other customization abilities
**localize and build in ability for geographic targeting, and other customization abilities  
**bugs:
**bugs: [https://bugzilla.mozilla.org/show_bug.cgi?id=625516 625516]
* Dynamic site content
*Dynamic site content  
**easily change out content that doesn’t interest visitors, starting with 2-3 pages on en-US (likely Fx and non-Fx version of homepage + What’s New)
**easily change out content that doesn’t interest visitors, starting with 2-3 pages on en-US (likely Fx and non-Fx version of homepage + What’s New)  
**bugs:
**bugs:  
*Enable non-technical owners ability to edit product pages  
*Enable non-technical owners ability to edit product pages  
**desired pages include homepage, /features, /mobile, /mobile/features.
**desired pages include homepage, /features, /mobile, /mobile/features.  
**bugs:
 
= Domain Change =
*change mozilla.com and all subpages to mozilla.org/firefox (and the appropriate subpages)
**bugs: [https://bugzilla.mozilla.org/show_bug.cgi?id=610496 610496]
*change blog.mozilla.com to blog.mozilla.org
**bugs:
*change support.mozilla.com to support.mozilla.org
**bugs:
*clean up mozilla.com/mozilla.org duplicate content
**bugs:
**bugs:


Line 104: Line 121:
**bugs:  
**bugs:  
*Getting Started/Tour  
*Getting Started/Tour  
**design overhaul + new copy/messaging (closely related to HTMl5 project)
**design overhaul + new copy/messaging (closely related to HTML5 project)
**bugs:  
**bugs:  
*First Run  
*First Run  
**design overhaul + new copy/messaging (closely related to HTMl5 project)
**design overhaul + new copy/messaging (closely related to HTML5 project)
**bugs:  
**bugs:  
*What's New  
*What's New  
**design overhaul + new copy/messaging (closely related to HTMl5 project)
**design overhaul + new copy/messaging (closely related to HTML5 project)
**two versions (for different markets/locales)
**bugs:  
**bugs:  
*Mobile  
*Mobile  

Latest revision as of 23:45, 1 October 2012

Project Huma: Background

Project Huma covers the series of tasks on the Firefox product site between the December 2010 visual refresh and the Firefox 4 launch later in Q1. (What's Huma?)

The overall idea is that the visual refresh is the beginning of the project rather than the end (as has been the case with past refreshes). The list below details a series of projects that are needed to get the site ready for Firefox 4. Once we've confirmed the available resources, we should group these into a series of bi-weekly releases. Note: this page only covers changes to the core product site...does not include other work on mozilla.org or tasks specific to upcoming marketing campaigns.

The following projects are listed in rough chronological order.

Release Calendar

This is subject to change, but the current release schedule looks like this:

  • 1.0 (newsletter fixes, post-launch cleanup, misc bugs) - 1/11/11
  • 1.1 (revised header, newsletter tweaks on FR/WN, misc bugs) - 1/25/11
  • 1.2 (HTML5 enhancements, other bugs TBD) - 2/8/11
  • 1.3 (HTML5 enhancements, other bugs TBD) - 2/22/11
  • 1.4 (Fx4 content, download counter, other launch-specific bugs) - whenever Fx4 launches
  • 1.5 (www.mozilla.org and www.mozilla.org merge -- will be spread out over several releases but all issues in this bucket for now) - after Fx4 launches

Engagement

Metrics & Tracking

Optimizations

  • Homepage
    • need to add design/brand flair while maintaining (or increasing) existing conversion rate
    • tweak copy
    • add download counter (or static "More than XX Billion Downloads" message)
    • bugs: 618207 620574
  • First Run/What's New

Universal Header

  • visual & UI improvements
    • need to smooth over any usability issues caused by the common header
    • explore "header tab" option with expandable full header for AMO & SUMO
    • change "Features" to "Desktop", slight menu tweaks for Desktop & Mobile sections
    • install better breadcrumb trails
    • bugs: 619986
  • Possible visual design refinements
    • would include replacing Mozilla image file with an open font
    • bugs:

Dynamic Content

  • Targeting proof of concept
    • address visitors in a customized way based on feature adoption - addons, personas, sync, mobile, etc. Determine which targeting options are most viable and test initial capabilities (pending privacy and technical limitations from within the browser).
    • bugs: bug 592431
  • Develop JS library for embedding on external site pages
    • Easy to use js lib that, when included, can be pointed at an empty div to populate it based on env variables
    • bugs:
  • Dynamic snippets on Firefox 4 start page
    • launch locally hosted snippets with Firefox 4
    • localize and build in ability for geographic targeting, and other customization abilities
    • bugs: 625516
  • Dynamic site content
    • easily change out content that doesn’t interest visitors, starting with 2-3 pages on en-US (likely Fx and non-Fx version of homepage + What’s New)
    • bugs:
  • Enable non-technical owners ability to edit product pages
    • desired pages include homepage, /features, /mobile, /mobile/features.
    • bugs:

Download Counter

  • update Firefox download counter so it once again functions correctly

HTML5 Enhancements

  • First Run
    • create a rich web experience to welcome new users to Firefox
    • primary goal: reinforce brand; secondary goals: increase engagement, showcase new technology
    • bugs:
  • What's New
    • create a rich web experience to welcome returning users to Firefox
    • primary goal: increase engagement; secondary goals: reinforce brand, showcase new technology
    • bugs:
  • Getting Started/Tour
    • create a rich web experience to provide a helpful guide to Fx4
    • primary goal: educate/promote key Fx4 features; secondary goal: showcase technology
    • bugs:
  • Page transitions
    • use modern web technology to create a more visually dynamic and interesting site experience
    • primary goal: showcase technology
    • bugs:

Firefox 4 content

  • Homepage
    • needs to include versions specifically for IE, Chrome, older Fx versions and Fx4
    • primarily copy/messaging changes
    • bugs:
  • Customization
    • design overhaul + new copy/messaging
    • bugs:
  • Features
    • primarily copy/messaging changes
    • bugs:
  • Security
    • primarily copy/messaging changes
    • bugs:
  • Performance
    • design overhaul + new copy/messaging
    • bugs:
  • Videos
    • smaller design changes + new content (add Fx4 videos, remove outdated ones)
    • bugs:
  • Getting Started/Tour
    • design overhaul + new copy/messaging (closely related to HTML5 project)
    • bugs:
  • First Run
    • design overhaul + new copy/messaging (closely related to HTML5 project)
    • bugs:
  • What's New
    • design overhaul + new copy/messaging (closely related to HTML5 project)
    • two versions (for different markets/locales)
    • bugs:
  • Mobile
    • TBD
    • bugs:
  • Other details
    • be sure to update all screenshots
    • TBD
    • bugs:
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