QA/Community/Growth/Q42007Strategy: Difference between revisions

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'''Community Outreach'''
'''Community Outreach'''
* Identifying leaders in emerging markets and networking
* '''Identify leaders in emerging markets''' ''(Goal: 2 leaders)''
** India
** India
*** FOSS.IN project day
*** FOSS.IN project day
Line 14: Line 14:


* Campus recruiting and Mozilla University
* Campus recruiting and Mozilla University
** Flyers to Campus Reps
** Campus Reps
*** Over 500 already on campuses around the country
*** "Stay Ahead of the Curve" flyers already on campuses around the country, for recruiting students/faculty and promotong Mozilla University.  More to be distributed at future Mozilla events and to new Campus Reps.
*** Plenty available for future campus recruiting events
*** '''Identify Campus Reps that are interested in starting a Mozilla Club'''. ''(Goal: 2 clubs)''
**** Work with them to get their organization established and help them integrate into the QMO work flow.
** Mozilla University  
** Mozilla University  
*** Website live at https://www.mozilla.com/en-US/university/
*** Website already live at https://www.mozilla.com/en-US/university/
**** Localize site in target markets and spread the word.
*** Track site traffic and gather user feedback ''(Goal: 30 registrations/surveys completed)''
*** '''Localize site for target markets/locales''' and promote at international universities. ''(Goal: 2 locales)''


'''Building the Nightly Tester Community'''
'''Building the Nightly Tester Community'''
* Creating better participation channels
* Creating better participation channels
** Integrate QMO extension into nightly builds
** '''Integrate QMO extension into nightly builds'''
** Improve/create mozilla.org Minefield pages
** '''Improve/create mozilla.org Minefield pages''' ''(Goal: 1 page)''
* Updating outdated Web content
* Updating outdated Web content
** Find high traffic pages that point to QA resources and update them to point to QMO
** '''Find high traffic pages and update outdated links to point to QMO content''' ''(Goal: 2 pages)''
** Redirect mozillaZine blog to QMO
** '''Redirect mozillaZine blog to QMO'''


'''QA Projects'''
'''QA Projects'''
* QMO redesign with focus on "user action plans"
* QMO redesign with focus on "user activity flow"
** Identify 3-4 types of contributors
** Identify 3-4 types of contributors
** Highly visible calls to action on front page
** '''Highly visible sections on front page for each type''' ''(Goal: 4 sections)''
** Create "user action plans" for each target
** '''Create "user activity flow" for each type''' ''(Goal: 2 flows)''
* QA "wish-lists" and engaging the team with the community
* QA "wish-lists" and engaging the team with the community
** Ask each team member to generate a list of tasks/projects they can use help with.
** '''Generate a list of tasks/projects QA team needs community help with'''. ''(Goal: 3 projects)''
** Help them formalize their ideas into project plans/pages on QMO
** Help them '''formalize their ideas into project plans/pages''' on QMO
** Recruit community members to sign up for projects and work with QA team "mentor"
** Recruit community members to sign up for projects and work with QA team "mentor" ''(Goal: 1 recruit)
''

Revision as of 22:07, 24 August 2007

Q4 2007 Community Building Strategy

Community Outreach

  • Identify leaders in emerging markets (Goal: 2 leaders)
    • India
      • FOSS.IN project day
      • Work with Dr. Nagarjuna G
        • President of India's Free Software Foundation)
        • Recent project work with GKnowledge
    • China
      • Get involved with Li's Mozilla China organization
    • South America
      • Tim and Asa have contents in Brazil and Argentina?
  • Campus recruiting and Mozilla University
    • Campus Reps
      • "Stay Ahead of the Curve" flyers already on campuses around the country, for recruiting students/faculty and promotong Mozilla University. More to be distributed at future Mozilla events and to new Campus Reps.
      • Identify Campus Reps that are interested in starting a Mozilla Club. (Goal: 2 clubs)
        • Work with them to get their organization established and help them integrate into the QMO work flow.
    • Mozilla University
      • Website already live at https://www.mozilla.com/en-US/university/
      • Track site traffic and gather user feedback (Goal: 30 registrations/surveys completed)
      • Localize site for target markets/locales and promote at international universities. (Goal: 2 locales)

Building the Nightly Tester Community

  • Creating better participation channels
    • Integrate QMO extension into nightly builds
    • Improve/create mozilla.org Minefield pages (Goal: 1 page)
  • Updating outdated Web content
    • Find high traffic pages and update outdated links to point to QMO content (Goal: 2 pages)
    • Redirect mozillaZine blog to QMO

QA Projects

  • QMO redesign with focus on "user activity flow"
    • Identify 3-4 types of contributors
    • Highly visible sections on front page for each type (Goal: 4 sections)
    • Create "user activity flow" for each type (Goal: 2 flows)
  • QA "wish-lists" and engaging the team with the community
    • Generate a list of tasks/projects QA team needs community help with. (Goal: 3 projects)
    • Help them formalize their ideas into project plans/pages on QMO
    • Recruit community members to sign up for projects and work with QA team "mentor" (Goal: 1 recruit)

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