QA/Community/Growth/Q42007Strategy: Difference between revisions
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== '''Community Outreach''' == | == '''Community Outreach''' == | ||
As the Mozilla project takes a back seat to the Firefox product in the public eye, we are losing traction on community building. Although we now have millions of Firefox users, a very small fraction of them contribute to the Mozilla project. Helping people make the connection between what Firefox is and the people that make it possible is a critical piece in maintaining a healthy Mozilla project and continuing our mission. | As the Mozilla project takes a back seat to the Firefox product in the public eye, we are losing traction on community building. Although we now have millions of Firefox users, a very small fraction of them contribute to the Mozilla project, most likely because they don't know about the Mozilla project and the opportunities it provides for anyone to get involved and give back to the community. Helping people make the connection between what Firefox is and the people that make it possible is a critical piece in maintaining a healthy Mozilla project and continuing our mission. | ||
QA is the easiest entry point for volunteers to get involved in the Mozilla community. We need to find new channels to explore and help educate potential community leaders and enable volunteers to contribute in any way they can. Leveraging the community for QA tasks will help us get better testing coverage, provide the Mozilla QA team a support system | QA is often the easiest entry point for volunteers looking to get involved in the Mozilla community. We need to find new channels to explore and help educate potential community leaders and enable volunteers to contribute in any way they can. Leveraging the community for QA tasks will help us get better testing coverage, and provide the Mozilla QA team a support system to take on new projects and accomplish their immediate goals for the Mozilla Corporation. | ||
* '''Identify leaders in emerging markets''' ''(Goal: 2 leaders)'' | * '''Identify leaders in emerging markets''' ''(Goal: 2 leaders)'' | ||
** India | ** India | ||
*** FOSS.IN project day | *** FOSS.IN project day | ||
*** Work with Dr. Nagarjuna G | *** Work with Dr. Nagarjuna G | ||
**** President of India's Free Software Foundation) | |||
**** Recent project work with GKnowledge | |||
** China | ** China | ||
*** Get involved with Li's Mozilla China organization | *** Get involved with Li's Mozilla China organization | ||
Revision as of 22:05, 31 August 2007
Q4 2007 Community Building Strategy
Community Outreach
As the Mozilla project takes a back seat to the Firefox product in the public eye, we are losing traction on community building. Although we now have millions of Firefox users, a very small fraction of them contribute to the Mozilla project, most likely because they don't know about the Mozilla project and the opportunities it provides for anyone to get involved and give back to the community. Helping people make the connection between what Firefox is and the people that make it possible is a critical piece in maintaining a healthy Mozilla project and continuing our mission.
QA is often the easiest entry point for volunteers looking to get involved in the Mozilla community. We need to find new channels to explore and help educate potential community leaders and enable volunteers to contribute in any way they can. Leveraging the community for QA tasks will help us get better testing coverage, and provide the Mozilla QA team a support system to take on new projects and accomplish their immediate goals for the Mozilla Corporation.
- Identify leaders in emerging markets (Goal: 2 leaders)
- India
- FOSS.IN project day
- Work with Dr. Nagarjuna G
- President of India's Free Software Foundation)
- Recent project work with GKnowledge
- China
- Get involved with Li's Mozilla China organization
- South America
- Tim and Asa have contents in Brazil and Argentina?
- India
- Campus recruiting and Mozilla University
- Campus Reps
- "Stay Ahead of the Curve" flyers already on campuses around the country, for recruiting students/faculty and promotong Mozilla University. More to be distributed at future Mozilla events and to new Campus Reps.
- Identify Campus Reps that are interested in starting a Mozilla Club. (Goal: 2 clubs)
- Work with them to get their organization established and help them integrate into the QMO work flow.
- Mozilla University
- Website already live at https://www.mozilla.com/en-US/university/
- Track site traffic and gather user feedback (Goal: 30 registrations/surveys completed)
- Localize site for target markets/locales and promote at international universities. (Goal: 2 locales)
- Campus Reps
Building the Nightly Tester Community
- Creating better participation channels
- Integrate QMO extension into nightly builds
- Improve/create mozilla.org Minefield pages (Goal: 1 page)
- Updating outdated Web content
- Find high traffic pages and update outdated links to point to QMO content (Goal: 2 pages)
- Redirect mozillaZine blog to QMO
QA Projects
- QMO redesign with focus on "user activity flow"
- Identify 3-4 types of contributors
- Highly visible sections on front page for each type (Goal: 4 sections)
- Create "user activity flow" for each type (Goal: 2 flows)
- QA "wish-lists" and engaging the team with the community
- Generate a list of tasks/projects QA team needs community help with. (Goal: 3 projects)
- Help them formalize their ideas into project plans/pages on QMO
- Recruit community members to sign up for projects and work with QA team "mentor" (Goal: 1 recruit)