Evangelism/HacksBlogPromotion/: Difference between revisions
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'''This is just a proposition''' | '''This is just a proposition''' | ||
*Goal: Promotion of Hacks.mozilla.org - grow the community around hacks.mozilla.org (followers | *Goal: Promotion of Hacks.mozilla.org - grow the community around hacks.mozilla.org (followers) | ||
*How: A short video to create a kind of buzz | *How: A short video to create a kind of buzz | ||
*Who: Irina (marketing - who would be in charge), Tristan (for the story) and Paul | *Who: Irina (marketing - who would be in charge), Tristan (for the story) and Paul | ||
Revision as of 14:08, 22 July 2009
This is just a proposition
- Goal: Promotion of Hacks.mozilla.org - grow the community around hacks.mozilla.org (followers)
- How: A short video to create a kind of buzz
- Who: Irina (marketing - who would be in charge), Tristan (for the story) and Paul
- The idea would be to publish an exciting video, about hacking Mozilla. Something fun. To promote "Mozilla hackability on hacks.m.o" or just "hacks.m.o"
- The Campaign - we need to define
- Messaging
- main idea
- angle (how to talk about the main idea)
- keywords
- title and/or slogan
- how to promote
- a short video
- a story
- identifying the risk
- hack vs. pirate
- could be disturbing for normal users
- title and/or slogan and the URL
- where to publish
- nextweekon.hacks.mozilla.org
- or a simple blog post on hacks.m.o
- how to spread the video
- dailymotion, youtube, twitter, digg, our own blogs, facebook, ...
- define the schedule
- additional buzz during the 5Days
- find some video experts (shoot & edit) - MozEu know some nice guys (need a budget)
- Messaging