Mobile/Fennec/CameraCampaign: Difference between revisions
Jump to navigation
Jump to search
Objectives and KPIs
Team
Marketing Plan
Timeline
Other brainstorm stuff
No edit summary |
No edit summary |
||
| Line 14: | Line 14: | ||
== Team<br> == | == Team<br> == | ||
Product Owner: Jaclyn Fu<br> | Product Owner: Jaclyn Fu<br> Webdev:<br> L10N:<br> QA:<br> Creative: | ||
Webdev: | |||
L10N: | |||
QA: | |||
Creative: | |||
== Marketing Plan<br> == | == Marketing Plan<br> == | ||
Revision as of 00:55, 29 September 2011
Campaign Summary
More campaign details and brief can be found here: wiki.mozilla.org/Mobile/Fennec/CameraCampaignBrief
Objectives and KPIs
Increase awareness of Firefox for Android and drive engagement
- [P1] photos shared, download conversions
- [P2] campaign impressions, CTR to /mobile, bounce rate
Metrics:
Team
Product Owner: Jaclyn Fu
Webdev:
L10N:
QA:
Creative:
Marketing Plan
Timeline
Other brainstorm stuff
Campaign name brainstorm:
Snap the Web
Shutter
Frames
Web frames