Mobile/Fennec/CameraCampaign: Difference between revisions
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Objectives and KPIs
Team
Campaign requirements
Timeline
Meetings
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Revision as of 00:57, 29 September 2011
Campaign Summary
More campaign details and brief can be found here: wiki.mozilla.org/Mobile/Fennec/CameraCampaignBrief
Objectives and KPIs
Increase awareness of Firefox for Android and drive engagement
- [P1] photos shared, download conversions
- [P2] campaign impressions, CTR to /mobile, bounce rate
Metrics:
Team
Product Owner: Jaclyn Fu
Webdev:
L10N:
QA:
Creative:
Campaign requirements
- Site is mobile optimized, and desktop friendly
Timeline
Meetings