Foundation/EOY-2015: Difference between revisions

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* 2015 Ideas: https://foundation.etherpad.mozilla.org/EOYFR-2015-Ideas
* 2015 Ideas: https://foundation.etherpad.mozilla.org/EOYFR-2015-Ideas


=Important December Milestones=
=Important Milestones=
* 1: Snippet circulation increase to 30% (USEN, DE, FR, PT-BR, ID, ES)
* Nov 15: Campaign Launch
* 12: Snippet circulation increase to 50% (all)
* Dec 18: Snippet circulation increase to 100% (all)
* 17: Full list email to Foundation list + FF&Y test email
* Dec 26: Disruptive snippet design launch / mozilla.org overlay launch  
* 18: Snippet circulation increase to 100% (all)
* Dec 30: Firefox & You Launch (Likely the highest volume day of the campaign)
* 26: Disruptive snippet design launch / mozilla.org overlay launch  
* 30: Firefox & You Launch (Likely the highest volume day of the campaign)


=Current status=
=Current status=


As of December 26, 2014
As of July 15, 2015
* Raised $2 million!
* Fundraising Planning meeting scheduled in San Francisco (Aug 4-8)
* Email #1 - 3 raised over $137,000 (Mozilla Foundation list)
* Firefox + You appeal proofs approved, launching Dec 30 (DE, FR, PTBR, ES, EN)
* New blog posts:
https://fundraising.mozilla.org/trimming-load-times-worldwide/
https://fundraising.mozilla.org/localized-fundraising-after-1-75-million-how-are-we-doing/
https://fundraising.mozilla.org/when-testing-meets-localization/
* Snippet circulation increased to 100% (DE, FR, PTBR, ES, EN)
* Next big milestone: Homepage overlay launches December 28; FF+Y launches December 30


see previous status updates below
=Recurring Meetings=
 
* WEEKLY Meetings: Will begin week of August 10
=Daily Stand-ups=
* DAILY Stand-ups: Will begin November 1, daily in Andrea Wood's Vidyo Room
* '''New time!''' 12:00 PT / 3:00 ET daily in Andrea Wood's Vidyo Room
 
=Do These First=
[EOYFR2014] [p1]
<bugzilla>
{
"whiteboard": "[EOYFR2014] [p1]",
"include_fields": "id, summary, whiteboard, assigned_to, status, priority",
"resolution": "---",
"maxrows":"50",
"order": "bug_id"
}
</bugzilla>
 
=Do These Second=
[EOYFR2014] [p2]
<bugzilla>
{
"whiteboard": "[EOYFR2014] [p2]",
"include_fields": "id, summary, whiteboard, assigned_to, status",
"resolution": "---",
"maxrows":"50",
"order": "bug_id"
}
</bugzilla>
 
=Deliverable: Donation Form and Flow=
* '''[EOYFR2014] [donation flow]'''
* see the work flows [https://redpen.io/p/oybcabfb1688e2e80e here] and [https://redpen.io/bv431b4fdc69222cf2#showing-comment-612913 here]
* '''Donation form testing plan''' -- see the [https://docs.google.com/a/mozillafoundation.org/drawings/d/1QPcx_nrDZgcAPH4Hdyl6uNet5LIQN2v2RrcYnZvz6qU/edit variation tree]
<bugzilla>
{
"whiteboard": "[EOYFR2014] [donation flow]",
"include_fields": "id, summary, whiteboard, assigned_to, status",
"resolution": "---",
"maxrows":"50",
"order": "bug_id"
}
</bugzilla>
 
=Deliverable: fundraising.mozilla.org (including localization)'''=
* '''[EOYFR2014] [f.m.o]'''
* see the [https://redpen.io/fw5f9cf2476ea0a2c6 wireframe]
<bugzilla>
{
"whiteboard": "[EOYFR2014] [f.m.o]",
"include_fields": "id, summary, whiteboard, assigned_to, status",
"resolution": "---",
"maxrows":"50",
"order": "bug_id"
}
</bugzilla>
 
=Deliverable: Snippet'''=
* '''[EOYFR2014] [snippet]'''
* Summary of 2014 snippet designs: https://docs.google.com/a/mozillafoundation.org/document/d/1NlJ7KXdf4guv8aaGWoyFOlJ40LnvFPc1Flfv6S2Kj9o/edit
* Background on the snippet: https://fundraising.mozilla.org/geeking-out-on-the-snippet/
* see initial sketches [https://docs.google.com/a/mozillafoundation.org/file/d/0B_VT8vv8uni5aHE1RGY3MkEyMkE/edit here] and [http://images.adamlofting.com/#2/14115688785170 here]
<bugzilla>
{
"whiteboard": "[EOYFR2014] [snippet]",
"include_fields": "id, summary, whiteboard, assigned_to, status",
"resolution": "---",
"maxrows":"50",
"order": "bug_id"
}
</bugzilla>
 
=Deliverable: Visual Assets'''=
* '''[EOYFR2014] [assets]'''
<bugzilla>
{
"whiteboard": "[EOYFR2014] [assets]",
"include_fields": "id, summary, whiteboard, assigned_to, status",
"resolution": "---",
"maxrows":"50",
"order": "bug_id"
}
</bugzilla>
 
 
=Deliverable: Community Marketing'''=
* '''[EOYFR2014] [community]'''
* see [https://etherpad.mozilla.org/engagementworkweekfall2014-EOYcommunity notes]
<bugzilla>
{
"whiteboard": "[EOYFR2014] [community]",
"include_fields": "id, summary, whiteboard, assigned_to, status",
"resolution": "---",
"maxrows":"50",
"order": "bug_id"
}
</bugzilla>
 
=Deliverable: Comms=
* '''[EOYFR2014] [comms]'''
<bugzilla>
{
"whiteboard": "[EOYFR2014] [comms]",
"include_fields": "id, summary, whiteboard, assigned_to, status",
"resolution": "---",
"maxrows":"50",
"order": "bug_id"
}
</bugzilla>
 
=Deliverable: Localization=
* [EOYFR2014] [l10n]
* Notes: https://foundation.etherpad.mozilla.org/EOYFR-2014-translate
<bugzilla>
{
"whiteboard": "[EOYFR2014] [l10n]",
"include_fields": "id, summary, whiteboard, assigned_to, status",
"resolution": "---",
"maxrows":"50",
"order": "bug_id"
}
</bugzilla>


==Goal==
==Goal==
Line 160: Line 32:
* '''2015 Fundraising Goals (all sources)''': https://goo.gl/UjGMWc
* '''2015 Fundraising Goals (all sources)''': https://goo.gl/UjGMWc
* '''Snippet Types:''' http://mzl.la/snippet_types
* '''Snippet Types:''' http://mzl.la/snippet_types
==Key Outcomes==
This campaign is projected to bring in at least 80% of the total small dollar revenue goal in 2015. Additionally, we expect to increase the proportion of donations from outside the United States, increase snippet revenue to at least $1 million, increase the total number of donors while maintaining an average donation of $11.63, and improve the donor experience.


==Target audience==
==Target audience==
Line 181: Line 50:
** Raise $3 million USD before December 31;
** Raise $3 million USD before December 31;
** Increase monthly donors to 5,500 individuals;
** Increase monthly donors to 5,500 individuals;
** New donor acquisition (75% more donors than the 2014 campaign)
** New donor acquisition (75% more donors than the 2014 campaign);
** Increase proportion of non-US donations to 49% (up from 44% in 2014).
** Increase proportion of US / non-US donations from 56%/44% in 2014 to 51%/49%.


==Roles==
==Roles==
** R: Erika Drushka
** R: Erika Drushka, Scott Downe, Adam Lofting, Jordan Gushwa, Andrea Wood
** A: Andrea Wood  
** A: Andrea Wood  
** S: Scott Downe, Adam Lofting, Jordan Gushwa, Kevin Zawacki Jen Bertsch, Michaela Smiley, Jess Davis, Erika Jostedt, Jean Collings
** S: Kevin Zawacki Jen Bertsch, Michaela Smiley, Jess Davis, Jean Collings
** C:  
** C: Angela Plohman, Erika Jostedt, Tim Murray, Matej Novak
** I: Mark Surman, Jascha Kaykas Wolff, Rebecca Davies, Mary Ellen Muckerman, Mary Colvig, Tim Murray, Matej Novak, Angela Plohman
** I: Mark Surman, Jascha Kaykas Wolff, Rebecca Davies, Mary Ellen Muckerman, Mary Colvig,

Revision as of 04:22, 17 July 2015

Emergency On-Call

Frequently used pads

Important Milestones

  • Nov 15: Campaign Launch
  • Dec 18: Snippet circulation increase to 100% (all)
  • Dec 26: Disruptive snippet design launch / mozilla.org overlay launch
  • Dec 30: Firefox & You Launch (Likely the highest volume day of the campaign)

Current status

As of July 15, 2015

  • Fundraising Planning meeting scheduled in San Francisco (Aug 4-8)

Recurring Meetings

  • WEEKLY Meetings: Will begin week of August 10
  • DAILY Stand-ups: Will begin November 1, daily in Andrea Wood's Vidyo Room

Goal

In 2015 we need to raise $20 million to fund the work of the Mozilla Foundation, with $3 million coming from online fundraising.

Docs

Target audience

    • Previous donors from all channels;
    • New donors who see our channel promotion (e.g. the snippet);
    • New donors who see that a friend or family donated (via share on Twitter, for instance);
    • Mozilla staff members, community members, their friends & family;
    • Targeting the following locales:
      • EN (USA, Canada, UK, Australia and also Sweden, Denmark, and other locales where EN is widely spoken)
      • France (FR)
      • Germany (DE)
      • Brazil (PT-BR)
      • Italy (IT)
      • Indonesia (ID)
      • Latin America (Spanish)

Success metrics

    • Raise $3 million USD before December 31;
    • Increase monthly donors to 5,500 individuals;
    • New donor acquisition (75% more donors than the 2014 campaign);
    • Increase proportion of US / non-US donations from 56%/44% in 2014 to 51%/49%.

Roles

    • R: Erika Drushka, Scott Downe, Adam Lofting, Jordan Gushwa, Andrea Wood
    • A: Andrea Wood
    • S: Kevin Zawacki Jen Bertsch, Michaela Smiley, Jess Davis, Jean Collings
    • C: Angela Plohman, Erika Jostedt, Tim Murray, Matej Novak
    • I: Mark Surman, Jascha Kaykas Wolff, Rebecca Davies, Mary Ellen Muckerman, Mary Colvig,
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