Engagement/Dev Marketing Durable Team: Difference between revisions

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We're the '''Dev Marketing Durable Team''' and our goal is to build and grow our developer marketing program!
We're the '''Dev Marketing Durable Team''' and our goal is to build and grow our developer marketing program!


==Key Initiatives & Deliverables==
==Key Initiatives==
===Q2 2016 [Revised]===
===Q2 2016 [Revised]===
* Targeted developers identify Mozilla as a tech leader
* Targeted developers identify Mozilla as a tech leader
* Web developers build web sites and apps that are compatible with Firefox
* Web developers build web sites and apps that are compatible with Firefox
===Q1 2016===
* Smarter, Targeted Developer Marketing, coordinated across product/engineering and functional teams
* Developer Events
** [[http://viewsourceconf.org Viewsourceconf.org]]
*** [[MDN/View Source/|2015]]
*** [[Engagement/Dev_Marketing_Durable_Team/View_Source_2016|2016]]
* Developer Email Program/CRM
* Build a broader/deeper developer community with ongoing touchpoints


== Team Contacts ==
== Team Documents and Tools ==
* [https://docs.google.com/a/mozilla.com/document/d/1Wbb4X9R2Ig3mvQ3aoqmOVDgVfz9P3fO6xPCXvB0XcUg/edit?usp=sharing Daily Standup Status Notes (Public - View Only)]
* [https://tree.taiga.io/project/lmn0p-dev-marketing-durable-team/taskboard/sprint-2-2028 Taiga Taskboard - Q2S2 '''(Replaced Kanbanery starting Q2S2)''']
* [https://mozilla.kanbanery.com/projects/66998/board/?key=98d21fe44ebaa76063116d5124a7e9c82af0e907 Kanban Board (Public - view only)]
* [https://docs.google.com/spreadsheets/d/1mjxRYbu97ncXuMP0C8byA2GIPmx7HaKXTwXweUwhdwk/edit#gid=364988093 Product Backlog]
* [http://goo.gl/forms/ULmigh0n0V Team Feedback Tool]
* [mailto:devmarketingdt@mozilla.com Team mailing list] and [https://groups.google.com/a/mozilla.com/forum/?hl=en#!forum/devmarketingdt discussion archive]
* [mailto:devmarketingdt@mozilla.com Team mailing list] and [https://groups.google.com/a/mozilla.com/forum/?hl=en#!forum/devmarketingdt discussion archive]
* [irc://irc.mozilla.org/devmarketing #devmarketing] IRC channel
* [irc://irc.mozilla.org/devmarketing #devmarketing] IRC channel


== Team Members==
== Standup Recordings ==
===Q1 2016===
'''Sprint 1'''
*[https://vreplay.mozilla.com/replay/showRecordingExternal.html?key=hALzMVqYbwYnx64 Thurs, Feb 18]
*[https://vreplay.mozilla.com/replay/showRecordingExternal.html?key=YcLaASM8OEmn6Wx Fri, Feb 19]
*[https://vreplay.mozilla.com/replay/showRecordingExternal.html?key=M1WGDjkDrb678jn Mon, Feb 22]
*[https://vreplay.mozilla.com/replay/showRecordingExternal.html?key=sCZ9K0NL7SPgyTl Friday, Feb. 26]
*[https://vreplay.mozilla.com/replay/showRecordingExternal.html?key=thNvx2Ntj1Lv9Ts Sprint 1 Demo]
 
'''Sprint 2'''
*[https://vreplay.mozilla.com/replay/showRecordingExternal.html?key=QKREyRpBml9Dpps Tues, March 1]
*[https://vreplay.mozilla.com/replay/showRecordingExternal.html?key=OzPTQkjrgPI62f8 Weds, March 2]
*[https://vreplay.mozilla.com/replay/showRecordingExternal.html?key=8vHwK9JUlBfz7Nu Thurs, March 3]
*[https://vreplay.mozilla.com/replay/showRecordingExternal.html?key=kje1qqRuUIR71qS Fri, March 4]
*[https://vreplay.mozilla.com/replay/showRecordingExternal.html?key=QFOkMKaZXfXuYqL Mon, March 7]
*[https://vreplay.mozilla.com/replay/showRecordingExternal.html?key=eILmhCdF9kDH55J%20 Tues, March 8]
*[https://vreplay.mozilla.com/replay/showRecordingExternal.html?key=mOZHd6bPYn6ZzNL%20 Weds, March 9]
*[https://vreplay.mozilla.com/replay/showRecordingExternal.html?key=7D24slJUAoaIZJI Fri, March 11]
*[https://vreplay.mozilla.com/replay/showRecordingExternal.html?key=ezDkeLko4OGhROO Sprint 2 Demo]
 
'''Sprint 3'''
*[https://vreplay.mozilla.com/replay/showRecordingExternal.html?key=0GIFH8qWj0LNpIR Tues, March 15]
*[https://vreplay.mozilla.com/replay/showRecordingExternal.html?key=5syIe7DCFa6bhvt Weds, March 16]
*[https://vreplay.mozilla.com/replay/showRecordingExternal.html?key=qlqCGs4tCRAcvm4 Thurs, March 17]
*[https://vreplay.mozilla.com/replay/showRecordingExternal.html?key=bIVs2zKgkzVCcC1 Mon, March 21]
*[https://vreplay.mozilla.com/replay/showRecordingExternal.html?key=uB83kl89pe5Hw0N Tues, March 22]
*[https://vreplay.mozilla.com/replay/showRecordingExternal.html?key=QCRD41J3x3ZMqfh Weds, March 23]
*[https://vreplay.mozilla.com/replay/showRecordingExternal.html?key=QCRD41J3x3ZMqfh Thurs, March 24]
*[https://vreplay.mozilla.com/replay/showRecordingExternal.html?key=D7EaphMnqZaFkYj Sprint 3 Demo]
 
'''Sprint 4'''
*[https://vreplay.mozilla.com/replay/showRecordingExternal.html?key=zTX82CbRmgGBLTW Tues, March 29]
*[https://vreplay.mozilla.com/replay/showRecordingExternal.html?key=NasyDjwsQW36hMM Weds, March 30]
*[https://vreplay.mozilla.com/replay/showRecordingExternal.html?key=Iqjj3lKphmmpjie Thurs, March 31]
*[https://vreplay.mozilla.com/replay/showRecordingExternal.html?key=Qyc4P5BzU7UTzkC Friday, April 1]
*[https://vreplay.mozilla.com/replay/showRecordingExternal.html?key=DxCSsDBYNjxjjvi Mon, April 4]
*[https://vreplay.mozilla.com/replay/showRecordingExternal.html?key=7pCali0iKuiYaPu Tues, April 5]
*[https://vreplay.mozilla.com/replay/showRecordingExternal.html?key=JgFArAk2UV6s53Y Thurs, April 7]
*[https://vreplay.mozilla.com/replay/showRecordingExternal.html?key=nR0ndoO4rycQl0v Friday, April 8]
*[https://vreplay.mozilla.com/replay/showRecordingExternal.html?key=wUJCu9xeJGHVoq8 Sprint 4 Demo]
 
===Q2 2016===
Sprint 1
*[https://vreplay.mozilla.com/replay/showRecordingExternal.html?key=vKaqqWC5S5gsmrI Wednesday, April 27]
 
== Three Week Sprint Schedule ==
{{Admon/important|Beginning in Q2 2016, we switched from two to three week sprints. The new schedule is below.}}
 
'''Q2 Sprint 1 begins on THURSDAY, APRIL 21.'''
 
{| class="wikitable"
|-
! Meeting/Event !! Time and Days !! Attendees !! Notes
|-
| Sprint Planning Meeting || Every first Thursday, 9am - 12pm PT (first day of a new sprint) || Core Team is required|| Stakeholders may listen in, This meeting lasts as long as it takes. This is the first day of a new sprint.
|-
| User Story Readouts || Every first Thursday, 11 - 11:45am PT || PO, PM, Sponsor, Marketing Leads required || All teams have 5 minutes each to read out their User Stories for that sprint, followed by a Q&A with Leads.
|-
|Homeroom Day || Every first Friday, all day || All Durable Team members || Discretionary day - can be used to finalize sprint planning or prepare for sprint work beginning Monday. Also time for functional teams to meet and to have meetings that fall outside the purview of the Durable Team.
|-
| Daily Stand-Ups (15 minutes only) || 1st Monday through 3rd Tuesday of Sprint, Daily at 9:30am PT || Core Team is required || Anyone is welcome to listen, but may not speak, take all questions offline to Ali, Alex or Lizz.
|-
| Sprint Demo Meeting || Every third Wednesday (last day of Sprint), time TBD|| Everyone is welcome || This is where we show the work completed in the sprint, it's a place to ask questions and give feedback. In Q2, all Durable Teams will be demoing to the full Marketing organization. Time TBD - first Q2 sprint demo is May 11.
|-
| Sprint Retrospective Meeting || Every third Wednesday (last day of Sprint), time TBD || Core Team Only || No One else is invited to this meeting! We will discuss what to start, stop and continue doing in the next sprint.
|}
 
* All Meetings are in Elizabeth (Lizz) Noonan's Vidyo
* if you have questions about these meetings, please contact Lizz Noonan
 
== Team ==
We are a cross-functional team within the Marketing organization, with skill sets comprising product marketing, brand, creative, events, social media, community, project management, and more.
We are a cross-functional team within the Marketing organization, with skill sets comprising product marketing, brand, creative, events, social media, community, project management, and more.


Line 21: Line 104:
* Bradley Cohen (Audience Strategy/Interim Platform PMM)
* Bradley Cohen (Audience Strategy/Interim Platform PMM)
* Lee Tom (Design Lead)
* Lee Tom (Design Lead)
* Sandra Persing (Event Strategy and Production)
* Sandra Persing (Event Strategy and )
* Justin Crawford (Growth Lead)
* Justin Crawford (Growth Lead/Dev Expert)

Revision as of 23:14, 6 July 2016

Overview

We're the Dev Marketing Durable Team and our goal is to build and grow our developer marketing program!

Key Initiatives

Q2 2016 [Revised]

  • Targeted developers identify Mozilla as a tech leader
  • Web developers build web sites and apps that are compatible with Firefox

Q1 2016

  • Smarter, Targeted Developer Marketing, coordinated across product/engineering and functional teams
  • Developer Events
  • Developer Email Program/CRM
  • Build a broader/deeper developer community with ongoing touchpoints

Team Documents and Tools

Standup Recordings

Q1 2016

Sprint 1

Sprint 2

Sprint 3

Sprint 4

Q2 2016

Sprint 1

Three Week Sprint Schedule

Important.png
Beginning in Q2 2016, we switched from two to three week sprints. The new schedule is below.

Q2 Sprint 1 begins on THURSDAY, APRIL 21.

Meeting/Event Time and Days Attendees Notes
Sprint Planning Meeting Every first Thursday, 9am - 12pm PT (first day of a new sprint) Core Team is required Stakeholders may listen in, This meeting lasts as long as it takes. This is the first day of a new sprint.
User Story Readouts Every first Thursday, 11 - 11:45am PT PO, PM, Sponsor, Marketing Leads required All teams have 5 minutes each to read out their User Stories for that sprint, followed by a Q&A with Leads.
Homeroom Day Every first Friday, all day All Durable Team members Discretionary day - can be used to finalize sprint planning or prepare for sprint work beginning Monday. Also time for functional teams to meet and to have meetings that fall outside the purview of the Durable Team.
Daily Stand-Ups (15 minutes only) 1st Monday through 3rd Tuesday of Sprint, Daily at 9:30am PT Core Team is required Anyone is welcome to listen, but may not speak, take all questions offline to Ali, Alex or Lizz.
Sprint Demo Meeting Every third Wednesday (last day of Sprint), time TBD Everyone is welcome This is where we show the work completed in the sprint, it's a place to ask questions and give feedback. In Q2, all Durable Teams will be demoing to the full Marketing organization. Time TBD - first Q2 sprint demo is May 11.
Sprint Retrospective Meeting Every third Wednesday (last day of Sprint), time TBD Core Team Only No One else is invited to this meeting! We will discuss what to start, stop and continue doing in the next sprint.
  • All Meetings are in Elizabeth (Lizz) Noonan's Vidyo
  • if you have questions about these meetings, please contact Lizz Noonan

Team

We are a cross-functional team within the Marketing organization, with skill sets comprising product marketing, brand, creative, events, social media, community, project management, and more.

  • Ali Spivak (Product Owner)
  • Lizz Noonan (Scrum Master/PM)
  • Alex Costello (Scrum Process Support)
  • Arcadio Lainez (Marketing Manager)
  • Alex Klepel (Communications Lead)
  • Bradley Cohen (Audience Strategy/Interim Platform PMM)
  • Lee Tom (Design Lead)
  • Sandra Persing (Event Strategy and )
  • Justin Crawford (Growth Lead/Dev Expert)
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