Evangelism/HacksBlogPromotion/: Difference between revisions
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'''This is just a | '''This is just a proposal''' | ||
*Goal: Promotion of Hacks.mozilla.org - grow the community around hacks.mozilla.org (followers) | *Goal: Promotion of Hacks.mozilla.org - grow the community around hacks.mozilla.org (followers) | ||
*How: A short video | *How: A campaign around a short video creating a tease for the upcoming hackability articles and additional buzz during the 5 days when the articles are being published | ||
*Who: Irina (marketing - who would be in charge), Tristan (for the story) and Paul | *Who: Irina (marketing - who would be in charge), Tristan (for the story) and Paul | ||
*The idea would be to publish an exciting video | *The idea would be to publish an exciting video about hacking Mozilla which will be used as a tease and for promotion after the first articles have been published. Something fun. To promote "Mozilla hackability on hacks.m.o" or just "hacks.m.o" | ||
*The Campaign - we need to define | *The Campaign - we need to define | ||
| Line 16: | Line 16: | ||
***a short video | ***a short video | ||
***a story | ***a story | ||
**identifying the | **identifying the risks | ||
***hack vs. pirate | ***hack vs. pirate | ||
***could be disturbing for normal users | ***could be disturbing for normal users | ||
Revision as of 14:25, 22 July 2009
This is just a proposal
- Goal: Promotion of Hacks.mozilla.org - grow the community around hacks.mozilla.org (followers)
- How: A campaign around a short video creating a tease for the upcoming hackability articles and additional buzz during the 5 days when the articles are being published
- Who: Irina (marketing - who would be in charge), Tristan (for the story) and Paul
- The idea would be to publish an exciting video about hacking Mozilla which will be used as a tease and for promotion after the first articles have been published. Something fun. To promote "Mozilla hackability on hacks.m.o" or just "hacks.m.o"
- The Campaign - we need to define
- Messaging
- main idea
- angle (how to talk about the main idea)
- keywords
- title and/or slogan
- how to promote
- a short video
- a story
- identifying the risks
- hack vs. pirate
- could be disturbing for normal users
- title and/or slogan and the URL
- where to publish
- nextweekon.hacks.mozilla.org
- or a simple blog post on hacks.m.o
- how to spread the video
- dailymotion, youtube, twitter, digg, our own blogs, facebook, ...
- define the schedule
- additional buzz during the 5Days
- find some video experts (shoot & edit) - MozEu know some nice guys (need a budget)
- Messaging