Evangelism/HacksBlogPromotion/: Difference between revisions
Jump to navigation
Jump to search
Irinasandu (talk | contribs) No edit summary |
Irinasandu (talk | contribs) No edit summary |
||
| Line 3: | Line 3: | ||
*Goal: Promotion of Hacks.mozilla.org - grow the community around hacks.mozilla.org (followers) | *Goal: Promotion of Hacks.mozilla.org - grow the community around hacks.mozilla.org (followers) | ||
*How: A campaign around a short video creating a tease for the upcoming hackability articles and additional buzz during the 5 days when the articles are being published | *How: A campaign around a short video creating a tease for the upcoming hackability articles and additional buzz during the 5 days when the articles are being published | ||
*Who: Irina (marketing | *Who: Irina (marketing), Tristan (for the story) and Paul | ||
*The idea would be to publish an exciting video about hacking Mozilla which will be used as a tease and for promotion after the first articles have been published. Something fun. To promote "Mozilla hackability on hacks.m.o" or just "hacks.m.o" | *The idea would be to publish an exciting video about hacking Mozilla which will be used as a tease and for promotion after the first articles have been published. Something fun. To promote "Mozilla hackability on hacks.m.o" or just "hacks.m.o" | ||
Revision as of 09:56, 23 July 2009
This is just a proposal
- Goal: Promotion of Hacks.mozilla.org - grow the community around hacks.mozilla.org (followers)
- How: A campaign around a short video creating a tease for the upcoming hackability articles and additional buzz during the 5 days when the articles are being published
- Who: Irina (marketing), Tristan (for the story) and Paul
- The idea would be to publish an exciting video about hacking Mozilla which will be used as a tease and for promotion after the first articles have been published. Something fun. To promote "Mozilla hackability on hacks.m.o" or just "hacks.m.o"
- The Campaign - we need to define
- Messaging
- main idea
- angle (how to talk about the main idea)
- keywords
- title and/or slogan
- how to promote
- a short video
- a story
- identifying the risks
- hack vs. pirate
- could be disturbing for normal users
- title and/or slogan and the URL
- where to publish
- nextweekon.hacks.mozilla.org
- or a simple blog post on hacks.m.o
- how to spread the video
- dailymotion, youtube, twitter, digg, our own blogs, facebook, ...
- define the schedule
- additional buzz during the 5Days
- find some video experts (shoot & edit) - MozEu know some nice guys (need a budget)
- Messaging