Website/Optimization Roadmap: Difference between revisions

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*Run at least six minor tests per quarter as defined by the Metrics Team.  
*Run at least six minor tests per quarter as defined by the Metrics Team.  


===Q4 2009===
*First Run [http://www.mozilla.com/en-US/firefox/3.5.3/firstrun/]
**Goals
***Improve bounce rate
***Increase Engagement with our product (Add-Ons, Personas)
***Increase Engagement through Facebook, Twitter, Email lists
***Learn what Fx users want
**Project Plan
***Test three different designs against the newest First Run page [http://www-3.6.stage.mozilla.com/en-US/firefox/3.6/firstrun/]
****Task Oriented
****Tab Oriented
****New Concept
**TRO Timeline
***Creative Presentation: Thurs, 11.19
***Mozilla Feedback Due: Mon, 11.23
***Revisions Post: Tues, 12.01
***Final Creative Approval: Wed, 12.02
***Handoff Files: Thurs, 12.03
===Q1 2010===
*What's New [http://en-us.www.mozilla.com/en-US/firefox/3.5.4/whatsnew/]
**Goals
***Improve bounce rate
***Increase Engagement with our product (Add-Ons, Personas)
***Increase Engagement through Facebook, Twitter, Email lists
***Learn what Fx users want
*Download [http://www.mozilla.com/en-US/firefox/ie.html]
**Goals
***Improve conversion rate
***Learn what Fx users want
===Q2 2010===
*Getting Started [http://www.mozilla.com/en-US/firefox/central/index.html]
**Goals
***Improve bounce rate
***Increase Engagement with our product (Add-Ons, Personas)
***Increase Engagement through Facebook, Twitter, Email lists
***Learn what Fx users want
*Mobile [https://www-trunk.stage.mozilla.com/en-US/mobile/]
**Goals
***Improve Download Conversions
***Increase Engagement with our Mobile products (Add-Ons, Weave)
***Increase Engagement through our Mobile Facebook, Twitter, Email lists
***Learn what Fx Mobile users want
===Q3 2010===
*AMO [http://en-us.www.mozilla.com/en-US/firefox/3.5.4/whatsnew/]
*SUMO Home [http://support.mozilla.com/en-US/kb/]
===Q4 2010===
==Test/Design Ideas==


==Experiment Results==
==Experiment Results==

Latest revision as of 17:26, 25 November 2009

Background

We are in the process of deploying an A/B and multivariate [1] solution for www.mozilla.com. Multivariate testing allows us to determine which designs and creative elements within a web page have an optimal effect on visitor behvior.

Initially, we'll optimize the Fx download rate (also known as “conversion rate” and determined by the equation downloads/visitors). We plan to extend our optimizations across a variety of Mozilla web properties, including AMO, SUMO, and Personas.

We're looking for experiment ideas from anyone and everyone. Please add your suggestions below.

Resources

  • Metrics: Ken Kovash/Blake Cutler
  • Marketing: John Slater/Laura Mesa
  • Creative: The Royal Order
  • Web Dev: Steven Garrity?
  • QA: Web QA Team

Goals

  • Increase the Firefox download/conversion rate
  • Increase percentage of ADU using add-ons
  • Increase add-ons installed per user
  • Increase AMO developer contributions
  • Improve page load speed
  • Encourage users to update insecure plugins
  • Increase number of new contributors

Testing Schedule

The goal for each quarter is to:

  • Run two major page tests each quarter
  • Run at least six minor tests per quarter as defined by the Metrics Team.


Experiment Results

We expect to begin experimenting in December 2009.
Name URL Test Result
2009.10.09
Social Media #1 		/en-US/firefox/ie.html Social media links [2] Design in progress
2009.10.02
Background IE 		/en-US/firefox/ie.html Each background image tested separately Test in progress
2009.09.24
Download Buton #1 		/en-US/firefox/firefox.html Button copy and subtext Removing button subtext lowered conversions [3]

Literature & Key Learnings

Resources

SiteSpect Implementation

  • AMO and SUMO Implementation [7]. Status: 11/14
  • Staging area implementation. Status: 12/01
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