Mobile/Fennec/CameraCampaign: Difference between revisions
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Objectives and KPIs
Campaign Details
User Flow
Marketing Plan
Timeline
Other brainstorm stuff
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*[P2] campaign impressions, CTR to /mobile, bounce rate<br> | *[P2] campaign impressions, CTR to /mobile, bounce rate<br> | ||
Metrics: | |||
== Campaign Details <br> == | == Campaign Details <br> == | ||
Revision as of 00:53, 29 September 2011
Campaign Summary
More campaign details and brief can be found here: wiki.mozilla.org/Mobile/Fennec/CameraCampaignBrief
Objectives and KPIs
Increase awareness of Firefox for Android and drive engagement
- [P1] photos shared, download conversions
- [P2] campaign impressions, CTR to /mobile, bounce rate
Metrics:
Campaign Details
User Flow
Marketing Plan
Timeline
Other brainstorm stuff
Campaign name brainstorm:
Snap the Web
Shutter
Frames
Web frames