Evangelism/HacksBlogPromotion/

This is just a proposal

• Goal: Promotion of Hacks.mozilla.org - grow the community around hacks.mozilla.org (followers)
• How: A campaign around a short video creating a tease for the upcoming hackability articles and additional buzz during the 5 days when the articles are being published
• Who: Irina (marketing), Tristan (for the story) and Paul

• The idea would be to publish an exciting video about hacking Mozilla which will be used as a tease and for promotion after the first articles have been published. Something fun. To promote "Mozilla hackability on hacks.m.o" or just "hacks.m.o"

• The Campaign - we need to define
  • Messaging
    • main idea
    • angle (how to talk about the main idea)
    • keywords
    • title and/or slogan
  • how to promote
    • a short video
    • a story
  • identifying the risks
    • hack vs. pirate
    • could be disturbing for normal users
  • title and/or slogan and the URL
  • where to publish
    • nextweekon.hacks.mozilla.org
    • or a simple blog post on hacks.m.o
  • how to spread the video
    • dailymotion, youtube, twitter, digg, our own blogs, facebook, ...
  • define the schedule
  • additional buzz during the 5Days
  • find some video experts (shoot & edit) - MozEu know some nice guys (need a budget)